Director, External Enterprise Communication

Job Description

The Director of External Enterprise Communication will be responsible for setting and executing Brunswick’s external communications vision alongside the Chief Communications Officer. As a senior leader for the organization, this role will drive enterprise‑wide strategy and execution for earned media, public relations, and reputation management across the enterprise, while serving as a trusted advisor to executive leadership on external positioning, messaging, and crisis response.

This role will protect and promote Brunswick’s brand and business, and thus requires a strong, proactive strategist who can think long‑term as well as act decisively in the moment, particularly during high‑stakes, high‑visibility moments. This leader will report to the Chief Communications Officer.

This director sets the external communications vision, aligns it with business goals, and leads a cross‑functional team to deliver on communication objectives.

• Develop and lead a comprehensive external communications strategy that aligns with Brunswick’s business goals, brand positioning, and executive priorities.
• Create and maintain long‑range communications plans with defined goals, audiences, KPIs, and resourcing needs.
• Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction.
• Shape and drive narratives that reinforce Brunswick’s leadership in innovation, sustainability, and performance.

• Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets.
• Identify and develop thought leadership platforms for Brunswick executives across relevant external stages—media, events, and speaking forums.
• Cultivate strong relationships with key media contacts, ensuring Brunswick is seen as a go‑to source for industry insight and leadership.

• Serve as the strategic lead for managing reputational risk and high‑impact issues, ensuring readiness and rapid response.
• Provide counsel to senior leaders during sensitive or crisis situations, including message development, scenario planning, and stakeholder communications.
• Partner with legal, HR, operations, and marketing to align on response strategies and protect Brunswick’s reputation.

• Lead the development of external messaging frameworks that unify corporate priorities with compelling storytelling.
• Draft or oversee creation of high‑impact communications including press releases, executive remarks, op‑eds, media statements, and issue responses.
• Ensure all content reflects Brunswick’s voice, values, and strategic narrative.

• Oversee communications strategy for major corporate activations (e.g., CES, industry showcases) to ensure alignment with business and brand goals.
• Manage strategic corporate partnerships and external communications alliances to expand reach and visibility.
• Collaborate closely with internal functions (e.g., Marketing, Government Affairs, Investor Relations) to align external messaging and outreach.

• Define success metrics and KPIs for all external communications initiatives.
• Use data, media analytics, and performance insights to continuously refine strategy and drive improvement.
• Create regular reports and strategic readouts for senior leadership.

• 8+ years of leadership experience in external communications, public relations, or media strategy. Newsroom experience is a plus.
• An accomplished wordsmith with exceptional writing and editing skills, showcasing the keen ability to translate business priorities into compelling narratives.
• Demonstrated ability to develop and execute strategic communications plans at a global or enterprise level.
• Proven success in earned media, message development, and issues management.
• Bachelor’s degree in Communications, Public Relations, Strategic Marketing, or a related field.

• Executive presence and strong strategic advisory skills; comfortable working directly with the C‑suite.
• Excep…