Otc Caricam Lead

Responsibilities

• Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
• Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand-centric cross-functional teams
• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
• Support and mentor junior marketing associates on the marketing team
• Manage brand equity through successful deployment and localization of global toolkits
• Drive innovation strategy through flawless execution of global innovation vision board
• Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
• Drive superior execution of programs and plans to bring the brand strategies to life, including media, creative development, and digital programs
• Collaborate with the sales team to drive strong customer engagement and in-store support
• Drive accountability, tracking results on key brand and program metrics, recommending course correction as necessary based on performance versus Key Performance Indicators

• Bachelor’s degree
• Experience in leading people in both project-based and day-to-day situations
• 5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
• Experience delivering insights-based consumer communications and brand share growth
• Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

• Master’s degree
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

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