Associate Marketing Director - Immunology Account Executives

Location: Mettawa

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

Job Description

The Associate Director, Immunology Account Executive (IAE) Marketing, is responsible for leading, developing, and executing IAE marketing plans and programs needed to support the IAE in-field team in implementing processes and protocols within Health Systems and large Group Practices that support the use of Immunology Brands and Patient Support Solutions.   Work in a team-based environment to lead the development and execution of marketing strategies and implementation of tactics to maximize brand sales, market share, and profitability.

 Internally, fosters positive working relationships with the sales force, market access, market research, sales training, regulatory, HEOR, marketing analytics, and other cross franchise marketing teams.  Externally, works with various agencies and consultants, and key health system influencers, to successfully drive the business.

Key Responsibilities May Include:

* Development and execution of strategic approach with high-impact marketing tactics that are innovative and executable to support Health System and Group Practice decision makers.

* Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback to make strategic & tactical recommendations for optimal brand performance within key accounts.

* Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment.

* Close partnership and alignment required with the Dermatology IBT to support brand priorities and indication launches.

* Work with Market Access and Trade to understand the changing Healthcare Landscape and proactively identify potential health system opportunities and conceptualize solutions using creativity and innovation.

* Effectively track and manage marketing budget for areas of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.

* Demonstrate a strong understanding of the strategic fronts for Dermatology, fully understanding the patient journey to deliver product solutions that align to Health System organizational goals.

* Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.

* Think innovatively regarding the application of new technologies and solutions and be prepared to apply market research, consulting, and other customer insights to inform decisions.

* Proactively support the sales force through ongoing communications of marketing programs.

Significant Work Activities
-Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Qualifications

Basic Qualifications:

* Bachelor's Degree in Marketing or related field.

* Previous sales/marketing experience required.  5+ years brand marketing/consumer promotion experience preferred.

* Apply marketing concepts in the development of marketing plans and programs including portfolio value story, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, account segmentation-based engagement, etc…

* Excellent communication (oral, written, and presentation) and interpersonal skills. Strong planning and organization skills, attention to detail, execution urgency, and follow-through.

Preferred Qualifications:

* Advanced degree/MBA or previous sales/marketing experience

* Experience working in multiple therapeutic categories

* Strategic and tactical planning experience

* Strategic Account Management experience

* Launch experience, market…