Associate Director, U.S. Immunology Consumer Marketing - Gastroenterology

Associate Director, U.S. Immunology Consumer Marketing - Gastroenterology

• Full-time
• Salary Min: 141500
• Therapy Area:
  Immunology
• Salary Max: 268500
• Workday Global Grade: 20
• Travel:
  Yes, 25% of the Time
• Compensation: USD 141,500 - USD 268,500 - yearly

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook ,Instagram ,X and You Tube.

The Associate Director, Consumer Marketing will actively contribute to the development and execution of consumer marketing strategies and tactics for SKYRIZI’s Crohn’s Disease indication. This role partners cross-functionally to translate patient insights, market trends, and brand objectives into integrated, compliant, and effective consumer marketing programs. The Associate Director serves as a subject matter expert for consumer marketing within the Gastroenterology organization and manages internal and external partners to help drive brand growth and improve patient experience.

• Lead the continued evolution, tactical plans and ongoing optimization for the SKYRIZI Crohn’s Disease indication
• Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
• Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, digital & social media, and video including broadcast TV
• Collaborate with Public Affairs, Professional Marketing, Legal, Regulatory, Medical, and Project Management to ensure brand consistency and promotional compliance
• Provide leadership, coaching, and development for direct reports
• Leverage market trends, consumer insights, and competitive intelligence to inform strategy and optimization
• Define and evaluate campaign metrics to assess performance, improve effectiveness, and support return on investment
• Prepare materials and present to executive leadership
• Manage the marketing budget and prioritize multiple projects to ensure timely execution
• Drive growth in brand/product penetration, share, awareness, and patient requests

• BA/BS required; MBA preferred
• 8+ years of relevant consumer marketing experience
• Competency in core marketing capabilities including creative development, positioning, media planning, investment optimization, and agency management
• Strong understanding of digital and broadcast media, including social media platforms and their application
• Experience using market research and consumer insights to inform strategy and execution
• Ability to understand clinical and medical information and apply it to marketing strategy
• Demonstrated success working in a matrixed organization and influencing without authority
• Excellent communication, presentation, and interpersonal skills
• Experience managing multiple external agencies and internal cross-functional partners
• Strong analytical skills balanced with creative thinking
• Strong planning, coordination, project management, and problem-solving skills
• Ability to work proactively, collaboratively, and with diplomacy

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.

This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our long-term incentive programs.

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico applicants seeking a reasonable accommodation,  to learn more: