Performance Media (Addressable)_05M

Job Description

The Associate Director of Digital Activation (Programmatic & Direct) is both a strategic thinker and hands‑on leader responsible for owning activation across a high-profile Financial Services account. This individual will drive performance, shape activation strategy, and lead a team through continued growth and complexity within the digital ecosystem.

The Associate Director will work closely with the Senior Director to set priorities, allocate responsibility, and measure team performance, ensuring best‑in‑class execution across all programmatic and direct channels. This role requires a strong command of trading, optimization, and partner management, coupled with the ability to operate at scale and influence senior client stakeholders.

As a key leader on the business, this individual will help evolve digital activation, drive innovation, and elevate team capabilities while maintaining a strong focus on accountability, precision, and performance outcomes within a highly regulated financial category.

PHd

Media

Performance Media

The Associate Director of Digital Activation (Programmatic & Direct) is both a strategic thinker and hands‑on leader responsible for owning activation across a high-profile Financial Services account. This individual will drive performance, shape activation strategy, and lead a team through continued growth and complexity within the digital ecosystem.

The Associate Director will work closely with the Senior Director to set priorities, allocate responsibility, and measure team performance, ensuring best‑in‑class execution across all programmatic and direct channels. This role requires a strong command of trading, optimization, and partner management, coupled with the ability to operate at scale and influence senior client stakeholders.

As a key leader on the business, this individual will help evolve digital activation, drive innovation, and elevate team capabilities while maintaining a strong focus on accountability, precision, and performance outcomes within a highly regulated financial category.

This is a high‑impact leadership role on one of the world’s most recognized financial brands. You will have the opportunity to own foundational performance channels, shape how Programmatic and Direct evolves, and play a key role in advancing full‑funnel strategy, innovation, and measurement. This role offers immediate visibility, ownership, and the ability to make a meaningful mark on both the account and broader practice.

• Lead and mentor Programmatic/Direct Investment team members, setting clear expectations and performance standards
• Manage team resourcing and ensure efficient use of talent across work streams
• Support onboarding, training, and development of team members
• Establish and reinforce best practices, processes, and frameworks
• Foster a collaborative, accountable, and solutions‑oriented team culture

• Own Investment performance and identify opportunities to drive incremental growth
• Develop strategies aligned to client business goals across awareness, consideration, and conversion, with a focus on bottom‑funnel tactics
• Identify and test new partners, products, and approaches
• Contribute to broader practice development and innovation initiatives

• Own end‑to‑end execution of programmatic and direct publisher campaigns
• Translate client strategy into actionable activation plans, ensuring alignment with business goals across awareness, consideration, and conversion
• Drive in‑platform optimization including bidding strategies, audience refinement, inventory selection, and creative testing
• Ensure effective and compliant use of data signals (1P, 3P, contextual), particularly within Financial Services guidelines
• Maintain rigorous pacing, delivery management, and troubleshooting across all campaigns

• Build and maintain strong relationships with programmatic platforms, SSPs, data providers, and premium publishers
• Manage large‑scale partner relationships alongside the Senior Director to anticipate…