Communications Specialist – Strategic Priorities

• Draft marketing materials, website content, email newsletters, social media posts, press releases, articles, scripts, and talking points while adhering to WVU writing styles and brand guidelines
• Manage and create content, including copywriting and basic visual asset creation, for Facebook, Twitter, Instagram, and Linked In
• Support marketing tactics across internal communications, external communications, print pieces, websites, social media, and video
• Coordinate and/or provide support for major events, campaigns, and initiatives
• Stay current with emerging trends in marketing, web design, and social media
• Work with Strategic Priorities colleagues to strengthen the WVU brand and articulate the University's mission, goals, and identity
• Support project planning and coordinate execution from start to finish, monitoring progress and deadlines with guidance from senior staff
• Utilize research tools, critical thinking, and editorial capabilities in communications
• Participate in department and project meetings as required

• Bachelor's degree in communications, marketing, public relations, or a related field required
• Minimum of two years of related work experience
• Any equivalent combination of related education and/or experience will be considered
• Exceptional written communications skills
• Ability to manage multiple projects in a fast-paced environment
• Basic understanding of marketing goals, tracking, and analytics
• Ability to handle confidential information
• Strong interpersonal, organizational, and problem-solving skills
• Strong attention to detail and ability to meet deadlines
• Ability to adapt to changing priorities and learn new tools or strategies quickly
• Ability to work independently and as part of a team
• Ability to occasionally support time-sensitive tasks outside normal working hours
• Skilled proficiency with Microsoft Office suite
• Valid Driver's License
• Ability to lift objects up to 30 pounds
• Daily use of a computer, keyboard, printer, and other audio-video equipment
• All qualifications must be met by the time of employment

Demonstrates strong written communication skills and the ability to create engaging content across various platforms while adhering to brand guidelines. Proficient in project management and capable of coordinating marketing initiatives and events effectively.

• Bachelor's Degree In Communications
• Content Creation
• Project Management
• Written Communication Skills
• Microsoft Office Proficiency

• Copywriting
• Basic Visual Asset Creation
• Marketing Analytics
• Social Media Management
• Event Coordination

• Interpersonal Skills
• Organizational Skills
• Problem-Solving Skills
• Attention To Detail
• Adaptability

• Valid Driver's License

• Marketing
• Public Relations
• Brand Guidelines
• Emerging Trends
• Internal Communications

• Research Tools
• Audio-Video Equipment
• Computer Proficiency