Marketing Manager I​/II- Immunology Payer Strategy

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie onLinked

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The Marketing Manager I/II, Immunology Payer Marketing , is responsible for designing, developing, and implementingpayermarketing plans and programs needed to support the in-field team in securing and maintaining market access.

Work in a team-based environment to participate inthe development and execution of marketing strategies andlead theimplementationof tactics to maximize market access with specific focus on launch indications. Internally, fosters positive working relationships with market access account teams,medical,market research, sales training, regulatory, HEOR, marketing analytics, andbrandmarketing teams. Externally, work with various agencies and consultants to successfully drive the business.

Key Responsibilities May Include:

• Development and execution of high-impact marketing tactics that are innovative and executable to supporthealthcaredecision makers. This includes supporting the creation and pull through of marketing materials throughout thereview process.

• Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback in order to make strategic & tactical recommendations.

• Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment.

• Close partnership and alignment required withbrand colleagues to support brand priorities and indication launches.

• Work with Market Accessteamsto understand payer policies and drivers to quality accessand proactively identify potential opportunities and conceptualize solutions using creativity and innovation.

• Effectively track and manage marketing budget for areas of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.

• Track detailed launch execution on payer formulary adoption.

• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.

• Proactively support the account teams through ongoing communications of marketing programs.

• Serve as Market Access lead on the Integrated Operations Tem to ensure executional launch alignment

Basic Qualifications:

• Bachelor's Degree in Marketing or related field.

• Minimum of 3+ yearspharma marketing experience required.

• Experience with Veeva

• Apply marketing concepts in the development of marketing plans and programs including portfolio value story, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, account segmentation-based engagement

• Excellent communication (oral, written, and presentation) and interpersonal skills.

• Experience working with payer policy documents

• Strong planning and organization skills, attention to detail, execution urgency, and follow-through.

• Analytical skills including analysisandtracking of budgets

Preferred Qualifications:

• Advanced degree/MBA or previous sales/marketing experience required

• Experience working in multiple therapeutic categories

• Launch experience, market access experience, and/or account executive experience preferred

Key Abb Vie

Competencies:

• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others without direct authority.

• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills.

• Knowledge of market trends and competitive practices related to health systems and group practices.

• Execution of Goals following the Abb Vie Ways of Working.

• Solid understanding of market access environment.

"Talent will be hired at a level commensurate with experience."

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Company believes ingood…