Digital Shelf Specialist

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

• Location: Mettawa, IL and/or Downtown Chicago
• Workplace Category: Hybrid, 3 days a week
• Pay Range: $66,
• Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

We are seeking a creative and detail-oriented Digital Shelf Specialist to join our Digital Retail COE team. This role is responsible for curating and distributing high-impact content that supports retail marketing initiatives and drives brand consistency across retail channels – specifically supporting  and select international eCommerce channels. This role specifically will partner with existing teammates to ensure that all relevant product content is properly leveraged across our retail ecosystem.

The ideal candidate will have experience with at least some of the following:

• Content Management Systems – CMS or PIM/Dam systems such as Widen, Salsify, Syndigo, InRiver, etc.
• Retail Catalogue Portals – particularly Walmart Seller Center or Retail Link, Amazon Vendor or Seller Central, or other high-profile retailers.

• Partner with Divisional Sales & Channel managers to understand retailer product priorities to determine the ‘job to be done’ on leveraging existing content or developing new content.
• Partner with Divisional marketing teams to support product launches, seasonal campaigns, and promotional initiatives.
• Own and maintain brand stores, updating on a regular cadence, pulling in existing content while also customizing per distinct best practices per retailer.
• Partner with the Digital Shelf Creative Development team, as well as the PIM Solutions team to expedite the release of content to other retailers either through technical syndication or lock-step manual processes.
• Collaborate with the Performance MKT/Retail Media team to increase traffic and conversion across the portfolio, with direction/prioritization from Sales/Channel leads.

• Maintain monthly metrics that report organic versus paid traffic, garnering insights on our performance relative to the categories and specific competition whenever possible. Monitor core metrics include traffic, conversion, share of voice, etc. to make data-driven recommendations for improvement.
• Become the expert on Walmart content best practices and new options, continually educating and advocating for tests.
• Support the development of PIM and content syndication tools in partnership with leads from our Digital Experience team. Content mapping and experience with these tools is a plus.
• Work with the Digital Retail COE Analyst to build analytics structure that can be automated whenever possible.

• Liaise with channel and sales to gather insights and ensure content meets business needs.
• Act as a brand steward, ensuring consistency across all retail-facing materials.
• Manage all retailer specific content scores and accompanying reports, providing regular report outs.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.