Marketing Manager

Fabio Viviani Hospitality (FVH) is looking for a Marketing Manager who knows how to own a brand, not simply execute a marketing calendar.

This role will serve as the day-to-day marketing lead for a portfolio of restaurant and hospitality brands, managing everything from ongoing brand strategy and digital marketing to menu launches, events, restaurant openings, collateral, local store marketing and guest communications.

Our Marketing Managers work across multiple concepts at the same time, each with its own identity, audience, priorities and operational needs. That requires someone who can see the big picture, stay exceptionally organized and, most importantly, take ownership and move projects forward without waiting for every next step to be assigned.

You will work closely with restaurant operators, chefs, beverage teams, designers, content creators, PR partners, sales teams and outside vendors. Many of the people responsible for executing pieces of your marketing plan will not report directly to you. You must be comfortable leading projects, communicating expectations, managing timelines and following through across departments to ensure the work gets completed.

This is a hands-on role for someone who understands that restaurant marketing happens both on a screen and inside the four walls of the restaurant.

Brand Management + Strategy

• Serve as the primary day-to-day marketing lead for assigned restaurant and hospitality brands.
• Develop and manage individual marketing calendars based on each brand's goals, seasonality, events, menu changes, local market and revenue opportunities.
• Understand each concept's positioning, guest demographic, competitive landscape, voice and visual identity, and ensure that marketing remains consistent across every guest touchpoint.
• Identify opportunities rather than simply responding to requests. We expect our Marketing Managers to proactively bring forward ideas, solutions and recommendations for the brands they manage.

Restaurant Openings + Brand Launches

• Lead the marketing workstream for new restaurant openings, additional locations and major brand initiatives.
• Build and manage launch timelines across departments and ensure required marketing elements are completed on schedule.
• Coordinate everything from digital presence and guest communications to menus, signage, collateral, photography, events, local marketing and opening campaigns.
• Work cross-functionally to identify missing pieces, establish ownership and keep projects moving toward opening.

Digital Marketing + Guest Communications

• Manage the ongoing digital presence of assigned brands across:
  • Social media
  • Email marketing
  • SMS marketing
  • Websites
  • Google Business Profile
  • Yelp and Trip Advisor
  • Open Table and other reservation platforms
  • Toast and restaurant technology platforms
  • Online menus and third-party listings
  • Guest databases and loyalty programs
  • Local SEO and search visibility
  • Paid and organic digital campaigns
• Develop campaigns designed to increase awareness, reservations, traffic, guest engagement and revenue.
• Maintain accurate restaurant information across digital platforms and ensure promotions, menus, hours, events and other guest-facing information remain current.

Local Store Marketing + Traditional Marketing

• Restaurant marketing doesn't stop at digital.
• Develop and execute local store marketing initiatives, community partnerships, events, promotions and grassroots opportunities.
• Manage restaurant collateral including menus, signage, table materials, promotional pieces, event materials and other in-store guest touchpoints.
• Support seasonal promotions, menu launches, private events, catering initiatives, restaurant activations and community engagement.

Creative + Content Leadership

• Work directly with FVH's graphic designers, content creators and outside creative partners to execute the marketing needs of your brands.
• Develop clear creative briefs and provide the information, direction, assets and deadlines necessary for successful execution.
• Coordinate photography and content needs and ensure each brand maintains a consistent pipeline of relevant, usable creative.
• Review creative for accuracy, brand consistency and operational readiness before final approval.
• You do not need to personally design every graphic or shoot every piece of content. You do need to know what your brands need, communicate it clearly and make sure it gets done.

Events + Experiences

• Develop and market restaurant events, experiences and promotions from concept…