Public Relations Manager

Fabio Viviani Hospitality (FVH) is looking for a Public Relations Manager who knows how to create opportunities, build meaningful relationships and keep our brands part of the conversation.

This role will serve as the day-to-day PR lead for a portfolio of restaurant and hospitality brands while also supporting opportunities for Chef Fabio Viviani, FVH and members of our culinary and leadership teams.

Our PR Manager will work across multiple concepts and markets simultaneously, each with its own identity, audience, priorities and opportunities. You will be responsible for understanding what makes each brand newsworthy, identifying the right people to tell those stories to, and consistently creating opportunities for earned visibility.

This is not a role centered around distributing press releases and waiting for coverage.

We are looking for someone who understands restaurants, hospitality, media and relationships and can turn restaurant openings, chefs, menus, events, partnerships, trends and everyday moments into stories people want to tell.

Media Relations + Earned Coverage

• Serve as the primary day-to-day PR lead for assigned FVH brands.
• Develop and maintain relationships with local, regional and national journalists, editors, producers and other relevant media contacts across food, beverage, hospitality, lifestyle, travel, business and related categories.
• Proactively identify and pitch opportunities including:
  • Restaurant and chef features
  • New restaurant openings
  • Television and broadcast segments
  • Food and beverage stories
  • Seasonal and trend-based stories
  • Restaurant roundups and dining guides
  • Local and national lists
  • Business and hospitality coverage
  • Podcasts
  • Interviews
  • Speaking engagements and appearances
• Respond quickly to inbound media opportunities and coordinate interviews, assets, restaurant access, scheduling and spokesperson availability.
• Maintain an active pipeline of pitches and opportunities rather than relying solely on incoming requests.

Restaurant Openings + Brand Launches

• Lead PR execution surrounding new restaurant openings, new locations and significant brand announcements.
• Build and manage PR timelines in coordination with the broader FVH opening strategy.
• Coordinate media previews, interviews, VIP and media events, chef appearances and opening coverage.
• Work cross-functionally with Marketing, Operations, Culinary and Beverage to ensure information, photography, menus, biographies and other required assets are accurate and available ahead of deadlines.
• Continue developing stories and media opportunities after the restaurant opens, rather than treating opening coverage as the completion of the PR cycle.

Influencer + Creator Relations

• Identify creators and influencers based on audience fit, content quality, market relevance and brand alignment.
• Build and maintain relationships with relevant food, hospitality, lifestyle and travel creators.
• Coordinate influencer visits from outreach through completion, including reservations, restaurant communication, expectations, follow-up and resulting content.
• Ensure restaurant teams have complete information prior to hosted visits and that the guest experience is appropriately coordinated.
• Track visits, resulting content and ongoing relationships so successful creators can become long-term brand partners rather than one-time transactions.

Awards + Industry Recognition

• Proactively identify opportunities for FVH restaurants, chefs and leadership to be considered for:
  • Awards
  • Best-of lists
  • Restaurant roundups
  • Dining guides
  • Chef recognition
  • Industry honors
  • Local and national editorial lists
  • Relevant nominations and submissions
• Maintain an active calendar of deadlines and opportunities so FVH is working ahead of submissions rather than discovering opportunities after deadlines have passed.

Community + Partnerships

• Develop relationships within the communities where our restaurants operate.
• Identify meaningful opportunities with local organizations, charitable partners, chambers and business groups, cultural organizations, tourism partners and community events.
• Evaluate opportunities based on brand alignment, audience, potential impact and available resources.
• Coordinate approved community and charitable initiatives and maintain appropriate communication and follow-up.

Events + PR Activations

• Support and develop PR opportunities surrounding:
  • Grand openings
  • Media and VIP events
  • Chef appearances
  • Wine and beverage dinners
  • Seasonal programming
  • Community activations
  • Partnerships
  • Culinary events
  • Chef…