Product Marketing Manager

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周一至周四，与同事在现场办公。周五可自主选择办公地点，根据工作需求灵活安排。

The Solutions Marketing Manager will be responsible for developing and implementing comprehensive marketing plans to support the awareness and adoption of residential HVAC equipment and digital products. They will partner closely with equipment and digital product management teams and our Product Growth Teams from product inception to launch employing marketing strategies and tactics to reach target audiences. The Solutions Marketing Manager will also collaborate closely with cross-functional marketing teams, sales, insights and customer experience to align on metrics and design launch strategies to fulfill each product’s growth targets.

This role requires strong institutional awareness, a technical aptitude, excellent communication and collaboration, and the ability to implement broad-reaching strategies with associates and customers. This Solutions Marketing Manager will further our Equipment and Digital technology adoption strategies in a dynamic HVAC market influencing both distribution, contractor and homeowner buying decisions.

• Product Development
  
  Collaboration:
  
  Collaborate with digital products and equipment product management teams throughout the product development process to develop integrated marketing strategies that deliver on business growth goals.
• Marketing Strategy Development:
  Develop and execute marketing strategies and plans that are aligned with the integrated marketing plan and strategic business goals to drive increased revenue for products and systems.
• Value Proposition Articulation:
  Develop strong value propositions across the portfolio and effectively articulate Residential HVAC’s Digital Product and Equipment product value propositions to channel partners, sales teams, and dealers to drive adoption post-launch.
• Metrics and Reporting:
  Identify and drive key metrics around product launch, adoption, and engagement. Measure and report on the effectiveness of marketing executions tied to business results, new product introductions, and account-level performance via established metrics and dashboards.
• Commercialization:
  Ensure market activation and strong value proposition development of products and offerings through the value chain.
• Optimization and Improvement:
  Lead optimization of product marketing plans by analyzing programs and recommending year-over-year improvement plans.
• Competitor Analysis:
  Monitor and understand competitors' offerings and positioning, including product, placement, messaging, and digital strategies.
• Relationship Cultivation:
  Cultivate strong relationships within marketing, customer experience, product management, sales, partners, and other areas of the organization. Support a 2-way feedback loop and accelerate adoption across dealers and homeowners.

• Minimum 10-15 years of integrated marketing experience preferred
• Bachelor’s degree in business, marketing or similar
• Exceptional people and communication skills, creativity and team leadership
• Knowledge of marketing strategy and execution in a complex (matrix) business environment
• Experience in working with an agile product development process
• Deep understanding of marketing and adoption metrics
• A track record of delivering outstanding tangible results in a high performance environment
• 30% Travel within the US;
  May be greater seasonally

• Growth oriented marketing leader with strong business acumen
• Communicates effectively, both verbally and in writing with customers, teammates and stakeholders
• Strong relationship building skills with the ability to influence/inspire (highly collaborative)
• Strong customer focus with the desire to engage directly and regularly with customers through both virtual and in person presentations and events
• Ability to think outside the box, innovate, take risks, and implement progressive, balanced solutions by pushing boundaries
• Strategic thinker with…