Communication Strategy Design and Development

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Build communication strategy with the rigour and clarity the boardroom expects.

Strong communication strategy is not a document — it is a system. This course gives you a practical, step‑by‑step method for building one: mapping stakeholders, selecting channels, defining goals, composing messages and bringing it all together in a clear, integrated plan. You will leave with a framework you can apply immediately to your own organisation.

Communication strategy principles and frameworks, stakeholder mapping and prioritisation, channel and tactic selection, and positioning, messaging and integration.

Every session runs in a small, boardroom‑format group — typically six to eight senior professionals. Your trainer tailors content to the specific industries, organisations and challenges each participant brings, so you work on real situations, not generic examples. The learning combines evidence‑based best practice briefings with structured discussions, practical workshops and peer learning. This is training with a coaching and consulting flavour — focused on building skills and producing outputs you can apply in your work immediately.

• Build a clear, integrated communication strategy using a step‑by‑step system
• Analyse, map and prioritise your organisation’s stakeholders
• Select the most effective communication channels for your messages
• Conduct a communications audit and situation analysis
• Compose effective messages and positioning for your organisation
• Define communication goals and objectives that align with business priorities
• Present a communication strategy with clarity and confidence
• Apply a repeatable strategy framework to future communication planning challenges

This module covers the guiding principles that underlie every strong communications and PR strategy.

• Guiding ideas, principles, issues and concepts for communication strategy design
• Using communication to manage reputation
• Using communication to influence stakeholders and behaviour
• Approaches and models for communication strategy development
• Checklists and processes

This module presents clear tools and methodologies that you can use to ensure that your communication strategy targets key audience groups effectively.

• Concepts and definitions
• Identifying, grouping and prioritising stakeholders

• Types of communication channel
• PR tactics: strengths, weaknesses and applications
• Creating a channel strategy: targeting channels for stakeholders

This module covers how to focus and distil complex or nuanced ideas into simple, strong and clear messages that resonate with stakeholders.

• Strategic positioning
• Proof points: hard and soft evidence
• Messages in action

This course is for communication professionals with several years of experience who want to build a rigorous, practical approach to strategy design. It is ideal if you create or manage communication strategy and want a structured system rather than an improvised approach.

One day face‑to‑face
· Two half‑days live online

All prices exclude local VAT where applicable

The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.

Corporate communications strategist and trainer

Corporate communications professional with 20 years' international experience. Former Jumeirah Group and Rezidor Hotel Group. Co‑founder of In2 Consulting, Dubai. Former MEPRA board member.

Corporate trainer and leadership coach

Senior corporate trainer with over 20 years' experience in hospitality, sales and leadership. Former Director of Operations, Hotel Dynamics Middle East. Coaches individuals in management, leadership and interpersonal communication.

Elena Yakunina

Strategic communications and reputation specialist

Communications and PR professional with 15+ years' experience. Former comms lead at Nestlé, Glaxo Smith Kline  and Ehrmann AG in Russia and Eurasia. London Business School leadership alumna. Speaks English, Russian and French.

Communications…