Heavy Truck Dealership General Manager

The General Manager (GM) is responsible for the overall leadership, operational performance, financial results, and culture of the Heavy Duty Truck dealership location. This position provides strategic and day-to-day leadership for all dealership operations including New and Used Truck Sales, Parts, Service, and Administrative functions.

The GM is accountable for driving sustainable profitable growth, delivering exceptional customer satisfaction, developing high-performing teams, and ensuring the dealership consistently achieves or exceeds company objectives and industry benchmarks aligned with ATD standards.

This role requires a strong leader capable of balancing operational execution, financial discipline, customer relationships, employee development, and process accountability while maintaining a culture of professionalism, safety, teamwork, and continuous improvement.

Key Responsibilities Leadership & Culture Lead the dealership with integrity, accountability, professionalism, and a customer-first mindset.

Build and maintain a high-performance culture focused on execution, teamwork, employee engagement, and operational excellence.

Develop department managers through coaching, accountability, performance reviews, and succession planning.

Promote collaboration between departments to maximize customer retention and dealership profitability.

Ensure alignment with company vision, values, policies, and strategic initiatives.

Drive a culture focused on continuous improvement, leadership development, and operational discipline.

Financial Management Maintain full responsibility for dealership Profit & Loss performance.

Develop and execute annual operating budgets and business plans.

Monitor daily, weekly, and monthly financial performance including:

Sales Gross Profit Net Profit Expense Control Absorption / Fixed Coverage Inventory Levels Cash Flow Ensure dealership achieves targeted ATD operational benchmarks and company financial objectives.

Identify operational inefficiencies and implement corrective action plans.

Manage departmental expense controls while protecting customer experience and operational capacity.

Operations Management Oversee all dealership departments including:

New Truck Sales Used Truck Sales Service Parts Administration  processes

Ensure departments operate with consistent processes, accountability, and measurable KPIs.Drive operational efficiencies that improve technician productivity, labor utilization, inventory turns (Truck & Parts), and customer uptime.

Monitor open repair orders, aged inventory, work-in-process, and departmental productivity metrics.

Ensure dealership facilities, equipment, and operations maintain professional standards and regulatory compliance.

Customer & Market Leadership Develop and maintain strong relationships with fleet customers, owner-operators, municipalities, vocational accounts, and strategic business partners.

Ensure high levels of customer satisfaction and long-term customer retention.

Support growth initiatives in truck sales, service, parts, mobile service, telematics, and leasing opportunities.

Maintain awareness of local market conditions, competitive activity, and customer trends.

Participate in community, OEM, and industry events that strengthen dealership visibility and relationships.

Sales & Business Development Drive dealership growth through strategic business development initiatives.

Work closely with department leaders to improve:

Sales penetration

Market share

Service retention

Parts growth

Fleet account development

Customer loyalty

Review sales pipelines, prospecting activity, and customer follow-up processes regularly.

Ensure effective inventory management strategies for both new and used truck operations.

Team Development Recruit, develop, and retain top talent throughout the dealership.

Support employee training and development initiatives.

Ensure performance expectations are clearly communicated and consistently managed.

Promote workplace safety, compliance, and professional conduct.

Partner with HR on hiring, onboarding, employee relations, and performance management matters.

Performance Expectations / Key Performance Indicators (KPIs)
The General Manager will be evaluated on overall dealership performance including but not limited to:

Financial KPIsDepartmental Profitability Gross Profit Performance Expense-to-Gross Profit Ratios Net Profit Performance Fixed Absorption / Fixed Coverage Operational KPIsTechnician Productivity & Efficiency Labor Utilization Effective Labor Rate (ELR)
Service Sales Growth Parts Gross Profit & Inventory Turns Open RO Management Used Truck Aging New Truck Inventory Turns Customer KPIsCustomer Satisfaction Scores Customer Retention Fleet Account GrowthOEM Performance Metrics Leadership KPIsEmployee Retention Training Participation Department Accountability Process Compliance Safety & Risk Management Benefits:401(k)401(k) matching

Health insurance

Dental insurance

Vision insurance

Supplemental voluntary insurances available.

Life Insurance is fully…