Product Marketing Specialist

Our Company

Phar Merica

Overview

Phar Merica
, a part of Brightspring Health Services, is a long‑term care pharmacy services provider that supplies medications, clinical support, and pharmacy management to healthcare organizations across the United States.

We are a non-retail pharmacy that focuses on providing exceptional customer service and meeting the pharmacy needs for hospitals, rehabilitation facilities, long-term acute care centers, and other specialized care centers nationwide. Our organization is in high growth mode, which can provide opportunities for advancement for individuals looking for career progression!

The Product Marketing Specialist supports the execution of go‑to‑market initiatives across business lines, products, and services. This role is responsible for developing content, supporting sales enablement materials, resident engagement materials, and assisting with campaign and competitive analysis efforts. This position plays a key role in translating product marketing strategy into clear, compelling outputs—bringing messaging and value stories to life across content and sales materials.

This role supports product marketing strategy through execution and content development, rather than owning strategy or positioning.

The ideal candidate willbring 2–3 years of marketing experience, preferably with a background in product marketing, healthcare, or B2B industries, and experience supporting sales teams through marketing materials is highly desirable.

This is a fully remote opportunity. Applicants can reside anywhere within the Continental USA.

Benefits and perks for You!

• Medical, Dental, Vision insurance
• Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
• Tuition discounts & reimbursement
• 401(k)
• Company Paid Time Off*
• Shift Differential
• Daily Pay
• Pet Insurance
• Employee wellness and discount programs

* Benefits may vary by employment status

Responsibilities

• Content Creation & Messaging Execution
  • Develops blogs, articles, case studies, testimonials, and website content
  • Translates messaging into clear, audience-ready content
  • Ensures alignment with brand and differentiation
  • Partners with Product Marketing and Creative teams

• Sales Enablement Content Support
  • Creates sales decks, brochures, and one-pagers
  • Supports competitive summaries and RFP content
  • Ensures usability for sales teams
  • Incorporates field feedback

• Resident Engagement & Enablement Support
  • Develops resident-facing and community materials
  • Creates educational and service content
  • Ensures clarity for non-clinical audiences
  • Partners with operations and account teams
  • Maintains and update engagement materials

• Events & Thought Leadership Support
  • Assists with presentations and speaking submissions
  • Supports webinars and CEU content
  • Prepares event materials

• Competitive Intelligence Support
  • Gathers insights from Sales and Account Management
  • Creates basic competitive summaries
  • Maintains updated materials

• Go-to-Market Support
  • Supports campaign execution and asset creation
  • Assists with messaging and email drafts
  • Aligns with Demand Gen and Digital teams
  • Maintains messaging consistency

• Cross-Functional Collaboration
  • Coordinates across Product Marketing, Sales, and Creative teams
  • Manages timelines and deliverables
  • Communicates project updates
  • Supports multiple work streams

Qualifications

• Bachelor’s Degree required
• 2–3 years of marketing experience; strong writing skills; ability to translate complex topics; strong communication and organization required
• Exposure to product marketing, healthcare, or B2B environments; experience with sales materials preferred

About our Line of Business Phar Merica, an affiliate of Bright Spring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer.

Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in‑class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success.

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