Director, Marketing Operations

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennia ls (2024)
• Fortune Best Workplaces in Health Care (2024)
• Fast Company Most Innovative Companies (2020, 2023)

Maven is looking for a Director of Marketing Operations who will own the systems, data, and reporting infrastructure behind our B2B Growth Marketing team — from Hub Spot/Salesforce instrumentation to pipeline attribution to the budget that funds it all. This person will lead a team across marketing analytics, marketing operations, and web optimization, and serve as the go-to partner for Sales, Rev Ops, Strategic Finance, and Client Success on shared data and reporting.

Reporting to the Senior Director of Growth, they'll bring structure and rigor to a fast-moving org, ensuring marketing's numbers hold up in front of executive leadership.

• Hub Spot instrumentation (and its integration with Salesforce): own lead management strategy, campaign orchestration and tracking, and stage definitions for the B2B funnel.
• Pipeline attribution: own marketing's multi-touch attribution methodology and represent it in cross-team pipeline conversations.
• Data governance: maintain data dictionaries and definitions (MQL/MQA thresholds, pipeline vs. bookings vs. revenue) so reporting stays consistent as tools and AI use expand.
• Martech stack: own B2B-facing tools and integrations, including Caliber Mind, GA4, Hub Spot, Qualified, Webflow, and evaluate new tooling as needs evolve.
• Training and enablement: ensure the has the resources and knowledge to own the reporting and orchestration of their channels.

• KPI ownership: define and maintain B2B marketing metrics (MQLs, MQAs, pipeline coverage, Pipe-Spend ratio) and the reporting cadence behind them.
• Executive reporting: build and deliver pipeline briefings and performance readouts for B2B marketing leadership.
• Dashboards: own the B2B analytics stack across Caliber Mind, Looker, Data Studio, Salesforce, and GA4, and keep it accurate as definitions change.
• FY planning support: partner with Strategic Finance and Rev Ops on fiscal year target-setting, run-rate projections, and scenario modeling for B2B pipeline and budget as well as org-level OKR setting.

• Budget ownership: oversee the B2B marketing budget, including forecast, actuals, monthly reconciliation, and shifts across programs and months.
• Vendor management: track spend and manage relationships with external vendors.
• FY planning: lead annual and quarterly budgeting and planning for B2B Growth Marketing in partnership with Strategic Finance.

• Marketing website: manage the web team that owns navigation, landing pages, and on-page SEO/AEO for the Enterprise/B2B experience.
• Testing and optimization: run a structured A/B testing and CRO program for B2B landing pages.
• Accessibility: maintain WCAG 2.1 AA compliance across the B2B site experience.

• People leadership: manage and develop a team covering marketing analytics, marketing operations, and web optimization.
• Process and tooling: set the team's operating rhythm and own its project management tooling (Asana and Jira).
• Builds with AI: personally build AI-powered workflows for reporting, analysis, and campaign operations that enable the team to make better decisions and scale without additional headcount.
• AI enablement: lead rollout of AI tools within B2B Growth Marketing, including data governance for tools connected to live CRM and marketing data, and…