Senior Copywriter

About You

You love Jesus. You love kids. You are mission-driven, relationship-minded and motivated by the opportunity to make a meaningful impact. You bring excellence to your work, communicate effectively and take ownership of whatever is in front of you.

You thrive in a fast-paced, growing environment and are comfortable wearing multiple hats. You are adaptable, collaborative and willing to jump in wherever needed—whether that means building relationships, solving problems, creating new opportunities or supporting others to move an important initiative forward.

You think beyond your individual role and look for ways to make the entire team and organization stronger. You approach challenges with a solutions-oriented mindset, work well with others and aren't afraid to take initiative when you see an opportunity to advance the mission.

At the end of the day, you do what it takes to get things done. Above all, you know this isn’t just your career. It’s a chance to do something meaningful. A chance to serve others. And a chance to make a life-changing impact on students with the gospel.

About the Job

Life Wise Academy is seeking a gospel-centered, strategic and highly skilled Senior Copywriter to own and evolve the voice of Life Wise marketing.

You’ll be instrumental in helping define the Life Wise voice.

This role will translate marketing strategy into clear, human and persuasive messaging across advertising, digital marketing, social media, email, web, print, video and other channels. You'll write everything from a three-word campaign headline to a multi-email journey—and understand that great copy starts with knowing exactly who you're talking to and what you want them to do.

As Life Wise grows, you'll also help build the messaging systems that allow our organization to communicate effectively 'll become a thought leader on our audiences, evolve our marketing voice based on what resonates and develop AI-powered tools and resources that help teams across Life Wise create better, more consistent communication.

Ultimately, you'll help answer two questions for Life Wise marketing:
Who are we talking to? And how should we say it?

• Own and continually evolve the voice, tone and messaging conventions of Life Wise marketing
• Translate organizational and marketing strategy into clear, persuasive messaging that motivates audiences to take action
• Develop campaign concepts, headlines, messaging frameworks and creative approaches for major marketing initiatives
• Establish and maintain marketing voice guidelines, terminology, lexicon and strong written examples that help teams communicate consistently
• Experiment with messaging approaches and use audience response and campaign performance to refine how Life Wise communicates
• Serve as a strategic messaging partner to marketing leadership and teams across the organization
• Help ensure Life Wise communications feel clear, human and fresh rather than institutional or corporate

• Write and develop marketing copy across email and SMS campaigns, landing pages, websites, organic social media, paid advertising, direct mail, print collateral, video scripts, event messaging, donor communications, recruitment marketing and long-form articles
• Turn marketing objectives and creative briefs into compelling concepts and finished copy across multiple formats and channels
• Partner with the Social Media Manager to translate social strategy, audience, platform and content objectives into effective social copy
• Collaborate with the Growth Marketing team to develop and refine messaging for digital campaigns, landing pages and conversion journeys
• Support Development with persuasive donor and fundraising communications as needed
• P…