Director, Product Design

About the Role

As Director of Product Design – Financial Products & Native Apps, you will lead the strategy and execution for H&R Block’s most important digital customer journeys for both core tax experiences and financial products. You will guide a distributed team of product and content designers across core experiences including mobile apps, digital banking, authentication, identity, and trust. This role is accountable not only for design quality, but for measurable business and customer outcomes—improving conversion through critical journeys, increasing digital adoption and retention, strengthening customer trust, improving customer communication, reducing friction in high‑risk moments, and enabling faster, more consistent product delivery through scalable design systems and AI‑enabled workflows.

• Core App
  
  Experience:
  
  lead the delivery of our native app migration and own the end‑to‑end experience vision and design for H&R Block’s centralized client experiences.
• Financial Products: create a vision and partner to build a roadmap that delivers growth in both clients and engagement metrics across our suite of financial products, including our Spruce Money digital banking product and seasonal loan options.
• Authentication & Access: deliver best‑in‑class login experiences, SSO, multi‑factor authentication, and account security flows across consumer applications to reduce customer friction and increase customer authentication rates.
• Identity Management: define experiences for user profiles, account settings, privacy controls, and identity verification flows to deliver a simplified and more accessible data ecosystem.
• Trust & Safety: establish patterns that help reduce fraud risk while maintaining usability and increasing customer trust.

• Lead from the front: Inspire and coach a distributed design organization.
• Multiply leadership: directly manage and empower design managers and leads—helping them grow as leaders who can scale quality, talent, and delivery.
• Forge a culture of impact: build an inclusive, collaborative environment where designers and managers at all levels can do their best work.
• Shape the strategy: partner with Product, Engineering, and Stakeholders to define the experience vision, drive innovation, and strengthen the product development culture.
• Champion design excellence: raise the bar for craft, usability, and systems thinking—investing in practices that support world‑class design across the broader design community.
• Elevate the end‑to‑end experience: collaborate with fellow design leaders to align priorities and deliver consistent experiences across product lines and journeys.
• Grow the next generation: mentor, coach, and sponsor future design leaders through feedback, development plans, and opportunity creation.

• 10+ years in product design or UX design, with significant experience in enterprise and/or B2C products.
• 5+ years leading design teams.
• Experience building and scaling design systems in a large organization (patterns, governance, and adoption).
• A strong portfolio demonstrating strategic thinking, end‑to‑end problem solving, and high‑quality craft.
• Demonstrated partnership with Product Management and Engineering in an agile environment, with the ability to influence priorities and tradeoffs.
• Excellent communication skills and executive presence—able to tell compelling stories with design and align diverse stakeholders.
• Deep understanding of modern design tools and workflows (e.g., Figma, design tokens, component libraries) and how to scale them across teams.
• Customer obsession and a strong point of view on product strategy, with the confidence to advocate for it while incorporating data and feedback.
• Ability to operate at scale across multiple functions, product lines, and complex technical platforms.
• Fluency with AI‑powered design and prototyping tools (e.g., Lovable, Builder.io, Figma MCP) and a clear point of view on how to integrate them into design‑to‑code workflows at scale.

• Experience with developer tools, internal platforms, or platform design.
• Fin Tech…