Senior Marketing Specialist

Responsibilities

• Lead development and execution of integrated promotion strategies in close collaboration with Marketing, TS&D, and Communications.
• Deliver compelling, differentiated value propositions and messaging aligned to customer “jobs to be done” across the Architectural Coatings market.
• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Support and help shape the channel strategy, with a focus on optimizing distributor partnerships.
• Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth.
• Partner closely with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Execute key initiatives and establish feedback loops from customers and the market to continuously refine strategy.
• Serve as a core member of the NAA Architectural Coatings Market Management Team (MMT).
• Co-lead the Segment Market Implementation Team (MIT), delivering detailed, execution-ready implementation plans aligned to segment priorities.
• Drive lead generation across digital and traditional channels to build a robust, high-quality pipeline.
• Support opportunity pipeline management to ensure conversion and sustained growth for the segment.
• Contribute to value-based pricing strategies for existing and new products to optimize profitability and enable growth.
• Build strong understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
• Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Build and expand relationships across the Architectural Coatings value chain to strengthen market insight and identify new opportunities.
• Establish credibility as a go-to resource for Architectural Coatings market intelligence and trends within the organization.

• A minimum of a bachelor’s degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 3 years of relevant working experience.
• Willingness to travel domestically up to 40%.
• A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
• Superior written and oral communication skills, and ability to communicate effectively with people whose first language is not English. Fluency in other languages is a plus.
• Basic understanding of financial information.
• Self-starter, organized, highly motivated, and able to successfully prioritize.
• Interpersonal skills in multidisciplinary teams to be able to form good working relationships with internal and external contacts. Able to build and maintain relationships at all levels of the organization.