Content & Copywriter

Location: Ernākulam

If you can write an ad that gets the click, a landing page that gets the lead, and an email that gets the reply — and then turn around and write the article that ranks and builds trust — this seat is built for you. We're hiring a Content & Copywriter who lives in the world of persuasion but can also carry the editorial load: someone who thinks in hooks, objections, and CTAs, and can prove it with results.

Most of the work is conversion copy; the rest is the SEO and long-form content that feeds the top of the funnel. You'll write for education and lifestyle brands across India, the Middle East, and Europe, inside a team that treats words as a revenue lever, not decoration.

What you'll do
Write copy for Meta and Google Ads campaigns: headlines, primary text, and CTAs built to earn the click and the conversion.
Handle landing page and website copy from start to finish, from the message hierarchy down to the CTA.
Write email sequences that hold the client's voice and move readers toward one clear action.
Audit live ads, pages, and emails against their performance data, then rewrite the parts that aren't pulling their weight.
Run A/B tests on hooks and CTAs and use what wins to shape the next round.
Write blogs, articles, and long-form content that ranks and builds trust for the brand.
Do your own keyword research and fold it into content without making it read like it was written for a search engine.
Adjust your voice for each client and each format, whether that's a 40-character headline or a 1,200-word article.
Act as the writing contact for your clients: understand what they're after, deliver it, and report back on how it's performing.
Work with the performance, design, and dev teams so the ad, the page, and the funnel all line up.

What you'll bring (  Must-haves  )
At least 2 years of agency experience writing both conversion copy and editorial content.
A portfolio that shows both sides: copy that got results, and content that reads well and keeps people reading.
A working knowledge of Meta Ads and Google Ads and the basics of direct-response writing.
SEO-aware writing. You can work keywords into a piece without letting them flatten it.
Solid editing and proofreading. Your work goes out clean and consistent.
The range to move between short copy and long articles, juggle a few clients at once, and meet deadlines.
Clear, accurate English and easy communication with a team.

Nice-to-haves
Familiarity with direct-response frameworks like PAS or AIDA, and the ability to talk through why they work.
Enough comfort in Meta Ads Manager or Google Analytics to back up a copy change with numbers.

Experience with SEO tools and writing for a few different industries, such as education, e-commerce, or B2B.

Join our team and play a key role in crafting content that not only engages but also drives real business results for our diverse portfolio of clients. Apply now and be part of our growth journey!