Content Writer

Location: Noida Sector 27

About the Role
IT By Design is looking for a versatile Content Writer who can move fluidly between deeply researched, long-form B2B content and sharp, scroll-stopping social copy. You'll own storytelling across the funnel, from founder narratives and customer case studies to newsletters and one-pagers.
This role is ideal for someone who thinks like a strategist, writes like a specialist, and cares about the business outcomes their words drive.
What You'll Do
Write and edit long-form B2

Bassets:thought-leadership articles, blog posts, case studies, one-pagers, and pillar content.
Craft founder profiles and ghostwritten pieces that capture an authentic voice and point of view.
Own the newsletter end to end, from concept, copy, and a consistent editorial cadence.
Produce social media content (primarily Linked In) that repackages long-form work into engaging, platform-native posts.
Use AI tools (Claude) to accelerate research, drafting, and iteration whilemaintainingaccuracy, originality, and brand voice.
Collaborate withthe Creative lead, Director of Marketing, Founders,Product,Sales, and Designfolksto align content withthe company goals.
Maintain quality, consistency, and editorial standards across every format and channel.
What You'll Need
Required
Proven experience writing B2B long-form content  and  social media copy.
A portfolio that includes founder profiling/ghostwriting, newsletters, one-pagers, and case studies.
Hands-on experience using AI tools,specifically Claude for writing and editing.
Strong research skills and the ability to translate complex or technical topics into clear, engaging content.
Excellent command of English grammar, tone, and structure, with a strong editorial eye.
Ability to manage multiple formats and deadlines independently.
Nice to Have
Familiarity with a graphic editing tool (e.g., Canva or Adobe) to create or lightly adapt visuals.
Basic understanding of SEO and content distribution.
Preferred Background
Experience writing for  B2B, MSP (Managed Service Provider) services, SaaS, or content-first platforms  is strongly preferred. You understand these audiences, their buying cycles, and how content earns trust in a considered-purchase environment.
Success Metrics
Output & consistency:
Meeting the agreed publishing cadence across long-form, newsletter, and social (e.g., weekly/monthly targets met on time).
Engagement:
Growth in social reach, impressions, and engagement rate on published posts.
Newsletter health:
Open rate, click-through rate, and subscriber growth against benchmarks.
Content performance:
Traffic, time-on-page, and lead/conversion contribution from long-form assets.
Founder/brand voice:
Positive feedback from founders and stakeholders on voice accuracy and quality, with minimal heavy revision cycles.
Sales enablement:
Case studies and one-pagers actively used by sales, with measurable pull-through in deals.
Efficiency with AI:
Faster turnaround on drafts (using Claude) without a drop in quality or originality.