Creative Designer – Motion, Social & Digital

Location: Jaitpura

Location:

Varanasi, Uttar Pradesh
Work Mode:  On-site, full-time
Working Days:  Monday to Saturday
Company:  ASK Infinity Pvt. Ltd.
Brands:  Petals + Divya Gandham

Experience:

1–3+ years preferred; exceptional portfolios may outweigh years of experience

About the Role ASK Infinity is looking for a  Creative Designer – Motion, Social & Digital  to join our in-house creative team in Varanasi.
We are looking for a designer who is equally comfortable creating strong static work and making things move.
Your strength may lean towards reels, editing, motion and digital content, but strong graphic design fundamentals are essential.
This is not a role where another designer creates the visual system and you simply animate it.
You should be able to independently take a brief from idea to final execution across static, motion and digital formats.

Key Responsibilities  Design social media statics and carousels
Create reels and short-form social content
Edit product, launch and campaign videos
Create motion graphics and animated social posts
Develop typography-led and graphic-led motion content
Create performance marketing statics and video creatives
Turn images, footage, graphics and copy into finished digital content
Create product-led and conversion-led advertising assets
Work on illustration-led or graphic-led social content
Handle image compositing, manipulation and visual enhancement
Create website banners and digital campaign adaptations
Develop assets for product and campaign launches
Adapt creatives across platforms, ratios and placements
Work on packaging adaptations and supporting graphic assets where required
Support basic product photography and mobile content capture
Build usable image banks for both brands
Use AI tools for imagery, visual experimentation and asset creation
Maintain organised working files, source files and final exports
Maintain separate creative libraries for Petals and Divya Gandham
What We’re Looking For You should already have strong fundamentals in:
Graphic design
Typography
Layout
Composition
Colour
Visual hierarchy
Image treatment
Social-first design
Brand consistency
Contemporary digital aesthetics
You should be capable of creating strong static design independently, not only editing videos.

Motion & Video Skills You should already be comfortable with:
Reel editing
Short-form video editing
Motion graphics
Animation
Text animation
Transitions
Visual pacing
Music and rhythm
Product edits
Image-based motion
Social-first video formats
Performance video adaptations
You should be able to receive product assets, photographs, footage, graphics and a brief and
independently turn them into a polished final creative.

AI & Creative Technology Practical familiarity with AI-assisted creative workflows is expected.
This may include:
AI image generation
Background creation
Image enhancement
Visual ideation
Compositing
Concept development
Creative asset generation
Visual experimentation
You do not need to know every tool available, but you should already be actively using or exploring AI as part of your creative workflow.
Tools Strong proficiency in several of the following is expected:
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Cap Cut
Figma
Canva, where appropriate
AI-based image and creative tools
Illustration skills are a strong advantage.
Performance Creative This role includes paid-media creative, not only organic social content.
You may work on:
Product ads
Offer creatives
Conversion creatives
Remarketing ads
Launch ads
Testimonial creatives
Product-benefit communication
Static and motion ad variants
Experience creating performance marketing assets is highly desirable.
About the Brands  Petals  is a contemporary fragrance and lifestyle brand with a modern, youthful visual language.
Divya Gandham  is a devotional and ritual-oriented Indian brand rooted in culture, tradition and worship.
You should be able to move between these two creative worlds while keeping their identities clearly distinct.
This Role May Not Be a Fit If  You primarily depend on templates
You can edit videos but cannot independently design
You require detailed step-by-step instructions for routine creative work
You need another designer to consistently correct…