Lead, Creative Arts​/Media, Content Writer ​/ Copywriter

Position: Copy Lead
Location: Vasanthanagar

Hiring For :

- Brand Scale-Up Inc.

Experience:

3-5 years

Location:

Bengaluru | On-site
About the Role We’re looking for a  sharp and versatile Copy Lead / Senior Copywriter  to lead content and copywriting across social media, influencer campaigns, digital campaigns, and brand communication.
The ideal candidate should have experience  managing and mentoring junior copywriters , while also being hands-on with writing. Experience across  D2C, FMCG, dietary supplements, chocolates/food brands, and other consumer categories  is preferred.

Key Responsibilities  Develop creative concepts, social media copy, ad copy, product communication, and video scripts.
Write engaging, conversion-focused copy across digital platforms.
Adapt tone and messaging for different brands, audiences, and industries.
Lead, mentor, and review the work of junior copywriters  to maintain quality and consistency.
Allocate copywriting tasks and ensure timely delivery.
Collaborate with  designers, art directors, strategists, performance marketers, and account teams .
Ensure copy aligns with creative direction, brand guidelines, and client objectives.
Stay updated with pop culture, internet trends, consumer behaviour, and emerging content formats.
Present and articulate creative ideas clearly to internal teams and clients.
Skills & Experience   3-5 years of experience  in copywriting, preferably in a digital/creative agency.
Prior experience  leading or mentoring junior writers .
Strong command of English and ability to write in varied tones— witty, emotional, conversational, informative, and persuasive .
Experience in  social media, ad copy, scripts, influencer content, and brand storytelling .
Understanding of  D2C and FMCG brands , especially food, dietary supplements, chocolate, lifestyle, or similar consumer categories.
Strong creative and design sensibility.
Excellent communication, presentation, and time-management skills.
A strong portfolio showcasing diverse writing and campaign work.
IMPORTANT:
Please read the full job description carefully. If your experience and skills match the requirements mentioned above, then apply for the role.
We’re looking for someone who can think creatively, write compelling copy, and bring out the best in a team of writers.