Sales Head; Real Estate

Position: Sales Head (Real Estate)
Location: Karur

About the Role

Thogai Murugan Real Estates is hiring a Sales Head to own end-to-end sales performance across our plotted developments and villa projects spanning Karur, Erode, Namakkal, Trichy and Dindigul. You will convert marketing-generated leads into site visits and bookings while building the people, processes and systems that make this performance repeatable, measurable and scalable. Reporting to the Founder/MD, you will lead a team of 18 (1 Sales Manager, 7 Sales Executives, 10 Telecallers) across 10 active projects.

This is a head-office-based role with mandatory weekly travel across all districts and site offices (approx. 40-50% of time in the field).

Key Responsibilities

Revenue & Conversion:
Own monthly, quarterly and annual revenue targets across all projects; improve lead-to-site-visit and site-visit-to-booking conversion ratios month over month.

Team Leadership:
Directly manage the Sales Manager and functionally lead executives and telecallers; run daily huddles, weekly reviews and 1:1 coaching; hire, onboard and retain frontline talent.

Process, CRM & Reporting:
Enforce 100% lead capture and CRM hygiene within SLAs; build standardised follow-up cadences; publish daily MIS dashboards and weekly performance reports.

Training & Capability:
Run weekly skill-building on objection handling, negotiation and closing; conduct roleplay assessments and certify executives on pitch quality.

Strategy & Channel:
Translate Meta Ads lead flow into project-, territory- and team-wise plans; partner with marketing on lead quality and cost-per-lead; build channel partner, referral and loyalty programs.

Customer

Experience:

Ensure every interaction reflects the brand standard from first call to registration; reduce complaints and post-booking dropouts through better process design.

Required Experience

Minimum 5 years of overall sales experience.

Minimum 3 years in real estate residential sales, primarily plotted developments.

Direct experience managing sales teams across multiple projects or territories.

Proven track record of improving conversion ratios from baseline to a defined target.

Experience in performance-marketing-led sales (Meta, Google) with high lead volumes.

Must-Have Skills

Strong command of sales funnel mathematics (lead to call to site visit to booking to registration).

Fluency in CRM tools (Salesforce, Zoho, Lead Squared, Sell.do or similar) and dashboarding.

Ability to read call quality, run roleplays and coach in the moment.

Negotiation, closing and large-ticket deal management.

People leadership: hiring, performance management and retention.

Comfort with data, daily MIS and conversion math.

Local (Tamil) language proficiency with working English.

Preferred

Experience in plotted developments and villa/low-rise residential projects.

Experience in tier-2/tier-3 markets or multi-district sales operations.

Exposure to channel partners, loan tie-ups, RERA and registration coordination.

Compensation: 5 to 10 lakhs per annum (CTC), based on experience.

Location:

Karur, Tamil Nadu (On-site) |

Employment Type:

Full-time