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Branch Manager - Agency Sales

Job in 148101, Barnāla, Punjab, India
Listing for: Tata AIA Life
Full Time position
Listed on 2026-06-08
Job specializations:
  • Management
    Business Management, Business Analyst, Business Continuity, Operations Manager
Job Description & How to Apply Below
Location: Barnāla

Role description    

Job Description
A

Position Overview
Position Title
Branch Manager
Department
Business Associate Model
Level/ Band
401/Manager

Role

Summary:

Responsible for achieving business targets for the branch through building a sustainable and productive distribution force.
Manage smooth business functioning, and successful implementation of various tactical and strategic business initiatives as other key responsibilities.
Effective management of sales managers in the office leading to creation of a cohesive business unit along with other functional representatives in the branch to create a robust and successful business unit.
Manage team of business associate manager and business associates
Drive distribution engagement through choreography and training
Work on cross sell and upsell campaigns and drive distribution for maximizing sales
Ability to track local competition and align monthly business activities to achieve sales objectives
Drive productivities of emplyees and distribution

B Organizational Relationships
Reports To
Cluster Head
Supervises
Business Associates Managers

C Job Dimensions
Geographic Area Covered

Internal Stakeholders
Business Associates Managers
Agency Sales Training
Branch Operations
Distribution Operations
External
Business Associates/Advisors/Customers

D Key Result Areas
Organization Process
Key Contributions
Strategic Business Development
Identify potential catchments areas and develop distribution in them
Build Distribution through business associates
Business Development
Drive recruitment of BAs through the BAMs
Drive recruitment initiatives through activities and through BAs Drive Growth in Distribution through NAAFs, NLAs and New BAs
Drive growth in business through Agent Activity, Case Size and Case Rate of the branches individually and the Region as a whole
Team Management
Coach, Train and support the reporting Managers
Monitor and review their performance
Lead by example in all spheres and direction setting
Review and track the growth of managers to ensure that they achieve their individual budget
Maintain utmost levels of responsiveness to requirements from the Cluster Head/ DOAs and National Head
Ensure Compliance
Ensure compliance to internal sales process & other compliance standards
MIS & Reporting
Maintain required trackers & reports to be submitted to various stakeholders
Risk
Participate in risk mitigation plans, contingency planning, business continuity programs by executing and reporting within defined timelines. Highlight and recommend process gaps, flaws and process changes.

E Skills Required
Technical
Product/Subject matter expertise
Team Management skills
Mentoring skills
Business perspective & planning
Performance Management skills
Insurance industry awareness
Interviewing skills
Self management
Problem solving skills
Peer level co-ordination and influencing skills
Behavioral

Essential
Desired
Interpersonal skills

Communication skills

Creative thinking skills

Supervising/Leadership skills

Teamwork Skills

Influencing skills

Relationship Building skills

Decision making skills

F       Competencies
Business Acumen and Strategic Orientation    (   Ability to align with the organization's vision with a fair understanding of the insurance industry, regulations, financial markets and the agency business model in order to deliver profitable and sustainable business growth .)
Reviews and works towards productivity enhancement of the Business Associate Manager. Has an in-depth understanding of one's own and team goals and drives the team to achieve the desired targets. Demonstrates a good understanding and focuses on the profitability and viability of the branch through drive of profitable product mix.. Ensures and actively monitors the involvement of the branch employees in Choreography.

Develop in-depth understanding of BA model, BA compensation and Agent commission.
Building and Managing Relationships    (   The capability to initiate, nurture, maintain and manage business relationships with various stakeholders (internal and external) to achieve the desirable outcomes )
Directly conveys own thoughts on how things should be done and ensures subordinates feel comfortable to share their views. Shares relevant ideas/…
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