Marketing Lead

Location: Vasanthanagar

PRINCIPAL RESPONSIBLITIES:

Education Required:

Bachelor's degree in a relevant field such as marketing, advertising, communications, or business administration. A master's degree or certification in project management may be preferred.

Experience in Tools and Technology:
Proficiency in project management tools such as Asana, Trello, or Jira.

Experience with creative software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Familiarity with digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.

Essential Hiring

Skills:

Strong project management skills with the ability to plan, execute, and oversee multiple creative projects simultaneously.
Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and clients.
Budget management and resource allocation expertise to ensure projects are delivered within financial constraints.
Leadership and team management abilities to motivate and guide creative professionals to achieve project goals.

Good-to-Have

Skills:

Knowledge of design principles and creative processes to provide informed feedback and guidance to the creative team.
Experience in agile project management methodologies to adapt to changing project requirements and priorities.
Understanding of copyright and intellectual property laws to ensure compliance with creative work.

Responsibilities:
Delivery Management & SLA Adherence:
Own end-to-end delivery, ensuring consistent achievement of SLA commitments through strong governance, operational discipline, and focus on timely, high-quality outcomes.

Own integrated delivery across Marketing, Ecommerce, and Creative Services
Manage interdependencies between teams (Creative → Marketing → Ecom workflows)
Ensure seamless handoffs and end-to-end execution

Project Planning:  Develop project plans, timelines, and budgets for creative projects.

Team Management:  Lead and manage a team of creative professionals to ensure projects are completed on time and within budget.

Stakeholder & Client Management:
Act as the primary interface for clients and key stakeholders, driving alignment, managing expectations, enabling transparent communication, and ensuring timely decision-making.
Lead governance calls (W , M )
Manage escalations and proactive client communication
Ensure alignment on priorities and delivery expectations

Resource Allocation:  Allocate resources to ensure projects are executed efficiently and effectively.

Quality Control:  Ensure that all creative work meets the company's standards for quality, creativity, and brand consistency.

Risk Management:

Identify potential risks and issues that may impact project delivery and develop strategies to mitigate them.

Collaboration:

Work closely with other departments to align creative projects with overall business objectives.

Reporting and Analysis:  Track project performance, analyze results, and provide regular reports to management on project status, budget utilization, and key performance indicators.

SLA & KPI Governance:
Define and track KPIs (volume, quality %, timeliness %, productivity)
Publish daily/weekly/monthly performance reports
Drive SLA adherence and continuous improvement

Commercial & Utilization Management:
Monitor effort vs billable utilization
Ensure alignment with billing constructs (capped hours / productivity targets)
Identify and flag risks impacting revenue or delivery efficiency

Transformation & Process Improvement:
Identify opportunities for automation and process improvement
Drive productivity improvements and reduce manual effort
Work with transformation teams to implement solutions

CRITICAL

SKILLS REQUIRED:

- Experience in managing teams to the size of 100 - 150
- Must Have

Skills:

Knowledge Adobe InDesign, Marketing catalog, Data Analyst skills with Advance Excel, Macros, Retail Industry/Catelog - Fashion experience
- Content Management , JIRA ticket management, Backend Website management
- Six Sigma/Green Belt Certification - required
- Excellent Communication skills verbal & written
- Experience managing multi-track delivery (Marketing, Ecommerce, Creative)
- Strong data-driven decision-making and reporting skills (Excel, dashboards)
- Strong governance and stakeholder management capability

CANDIDATE SPECIFICATION:
- 8+ years of service delivery experience
- 5+ years of team handling experience
- Strong decision making skills
- Strong analytical skills
- Flexibility to work in US shifts
- Ability to work under pressure
- Ability to handle varied products and clients