Admissions Sales & Operations Manager

Location: Athiyur

Admissions Sales & Operations Manager   Company:  Dream Life Educational Services

Location:

Coimbatore, Tamil Nadu
Work Mode:  Work From Office – Full Time
Reporting To:  CEO & Management
Industry:  Education / College Admissions / Ed Tech
About Dream Life Educational Services  Dream Life Educational Services is a Coimbatore-based education consultancy supporting students and parents with college selection, career counselling and admissions across Tamil Nadu and Bengaluru.
As part of our 2027 expansion, we are looking for an experienced and performance-driven Admissions Sales & Operations Manager to lead our admissions, telecalling, counselling and office operations.

Role Overview The Admissions Sales & Operations Manager will be responsible for managing the company’s day-to-day admissions sales and operational activities.
The selected candidate will work directly with the CEO and management and will take ownership of the telecalling team, closing counsellors, CRM processes, lead management, recruitment support, training, performance monitoring and admissions target achievement.
This is a leadership position suitable for a candidate who can independently manage teams, establish processes and drive business growth.

Key Responsibilities Sales and Admissions Management  Manage the complete student-admission sales process, from lead allocation to admission confirmation.
Set daily, weekly and monthly targets for telecallers and closing counsellors.
Monitor lead response time, follow-ups, counselling quality and conversion rates.
Support the team in handling difficult parent objections and high-value admission closures.
Ensure hot leads are transferred to closing counsellors without delay.
Track admission documentation, fee payment and confirmation status.
Develop and execute strategies to achieve monthly and annual admission targets.
Team Management  Manage telecallers, admission counsellors and other sales-support employees.
Conduct daily morning meetings and evening performance reviews.
Monitor employee attendance, discipline, productivity and target achievement.
Identify underperforming employees and provide coaching and improvement plans.
Motivate the team and maintain a professional, target-oriented work environment.
Coordinate employee hiring, onboarding, training and assessments.
Support management in building and scaling the admissions team.
CRM and Lead Management  Manage lead allocation and follow-up processes through Lead Squared or a similar CRM.
Ensure every call, follow-up and lead stage is updated accurately.
Segregate leads based on course, location, interest level and admission readiness.
Monitor missed follow-ups, inactive leads and overdue tasks.
Maintain accurate reports on leads, conversions, admissions and revenue.
Ensure zero leakage of high-potential leads.
Operations Management  Oversee the company’s day-to-day office and admissions operations.
Coordinate with college admission teams and management representatives.
Maintain updated college information, fee structures, courses, hostel details and admission procedures.
Ensure the team has the required call scripts, comparison sheets and college information.
Establish and implement standard operating procedures for admissions, follow-ups, documentation and payment tracking.
Coordinate with marketing, data, HR/admin and management teams.
Handle student, parent and college-related escalations professionally.
Submit daily, weekly and monthly MIS reports to the CEO and management.
Training and Quality Control  Train telecallers and counsellors on courses, colleges, scripts, CRM and objection handling.
Conduct mock calls, performance assessments and periodic refresher training.
Review call recordings and provide structured feedback.
Improve call quality, counselling standards and team conversion ratios.
Ensure consistent communication and service quality across the team.

Required Qualifications  Any Bachelor’s or Master’s degree.
Minimum 3–6 years of experience in sales, admissions, counselling, business development or operations.
Previous team-handling experience is mandatory.
Experience managing a minimum of 5–10 team members is preferred.
Strong knowledge of sales…