Content Creator – Skincare Brand Strategy
Listed on 2026-02-12
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Creative Arts/Media
Creative Advertising / Marketing, Digital Media / Production, Content Writer / Copywriter -
Marketing / Advertising / PR
Creative Advertising / Marketing, Branding Specialist / Ambassador, Digital Media / Production, Content Writer / Copywriter
Overview
Join a new skincare and lifestyle venture focused on intentional skin rituals and conscious design. This role is ideal for a visually driven content creator with a passion for branding and a deep understanding of skincare concepts. You will play a key part in shaping the brand’s visual identity and storytelling approach on Instagram, helping to build a genuine and engaged community ahead of the product launch.
The position is remote and offers the opportunity to influence the early stages of a brand dedicated to education, trust, and aesthetic coherence.
- Develop and execute a content strategy tailored for Instagram, emphasizing brand storytelling and visual consistency.
- Create and curate visually appealing content that aligns with the brand’s ethos of gentle, intentional skincare.
- Collaborate on the development of the brand’s visual identity, including mood boards, content calendars, and post templates.
- Produce educational and engaging posts that foster community trust and connection.
- Monitor engagement metrics and adjust content strategy to optimize reach and resonance with the target audience.
- Demonstrated experience in content creation and social media strategy, preferably within the skincare, beauty, or lifestyle sectors.
- Strong understanding of branding principles and visual storytelling.
- Proficiency in design tools such as Canva, Adobe Creative Suite, or similar platforms.
- Excellent written communication skills with an ability to craft clear, educational, and engaging copy.
- Keen eye for aesthetics, minimalism, and cohesive visual presentation.
- Ability to work independently and remotely, managing deadlines and deliverables.
- Familiarity with Instagram trends, analytics, and best practices for audience growth.
- Passion for skincare, wellness, and building authentic online communities.
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