PhD Position in Marketing Management and Consumer Behavior; m​/w​/d

Your tasks

• Conduct independent research at the intersection of consumer behavior, marketing and technology (e.g., AI, Blockchain, AR/VR, Social Media).
• Apply and develop consumer behavior theory in the context of new technologies in marketing.
• Conduct empirical research using online experiments/surveys (e.g., Qualtrics and Prolific) and conduct statistical data analyses using Python or R.
• Collaborate on ambitious (top‑journal) research projects and contribute to academic papers.
• Publish results in top‑tier scientific journals and present findings at international conferences across Europe and North America.
• Partner with leading Swiss and international companies in applied research projects at the intersection of technology and marketing.
• Continued training at international institutions (e.g., GSERM, University of Michigan, ESADE, etc.) to develop your career.

• An above‑average degree in business administration, economics, psychology, computer science, data science, or related fields
• Strong interest in scientific questions related to digital marketing and technology/AI in marketing
• A high level of personal initiative and goal orientation
• Excellent command of written and spoken English
• Proficiency in statistics and basic coding skills in R/Python
• Exceptional analytical and conceptual abilities

Please submit the following documents online: a cover letter outlining your research interests, motivation, and fit for the position; your CV, including education, research experience, coding skills, and any publications; and copies of your transcripts and certificates.

Are you interested in the intersection between technology and marketing? Do you want to research cutting‑edge topics at the intersection of marketing theory and practice and generate new knowledge? Then we are your perfect fit! We are a young and highly motivated team (chair: Prof. Dr. Reto Hofstetter) offering a research environment with excellent infrastructure, stimulating atmosphere, and superior funding. We undertake a variety of ambitious research projects in cooperation with international top universities (e.g., Columbia or Stanford University) and leading companies.

We are looking forward to your online application stating the job .

At the HSG, as Europe’s leading business university, we operate in an entrepreneurial environment where you will meet highly qualified, ambitious experts – both regionally and internationally. For example, you benefit from a modern IT infrastructure and, in our library via HSGswisscovery, from nationwide access to the wealth of scientific information available.

We support internal and external executive education opportunities. Our internal executive education programme offers you a practical, dedicated and didactically mature transfer of knowledge in the form of seminars, e‑learning, coaching and collegial advice. We support task‑specific external training and executive education financially as well as with regard to the time required.

We promote our culture of cross‑functional collaboration and create space for forging valuable relationships – also with external partners. Regular exchanges and internal events help to strengthen these relationships and make them long‑lasting.

We provide our employees with flexible work‑time models with a variable number of hours per week. As a family‑friendly employer, we offer part‑time positions, 16 weeks of maternity leave and a subsidised crèche, as well as support with childcare during the vacations.

The University enables equal opportunities for all employees and students. This applies to degree courses and work, as well as academic careers, university management positions and the reconciliation of studies, work and private commitments. We are committed to this with various measures in the areas of teaching, research, administration and the Presidency.

We help you stay fit and healthy. In addition to our diverse range of sports activities at the university, most of which are free of charge, and campaign weeks for corporate health management, we also offer you fruit in the workplace. In our canteen you will find a wide selection of freshly prepared meals – from vegetarian to fish dishes – at discounted prices.

Further information on working at the HSG can be found here.

«A place where knowledge is created» – As one of Europe’s leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10 000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3 500 researchers, educators and professional staff.