Senior Digital Marketing Manager

The Senior Digital Marketing Manager will play a key role in driving growth by developing, executing, and optimizing various digital marketing strategies that support our expanding portfolio of pharmaceutical products. This position is also responsible for aspects of brand management, including increasing brand and product awareness, and engaging both healthcare professionals and consumers through compliant and effective digital platforms.

The successful candidate will advise, strategize, and lead all aspects of the company's digital presence, including online advertising, social media, website management, search engine marketing, email marketing, and digital content creation. This role works cross-functionally with sales, finance, regulatory affairs, and external partners to ensure that all digital initiatives align with the company's brand standards, regulatory requirements, and overall business goals.

• Build and implement comprehensive digital marketing strategies to support the company’s growing pharmaceutical product portfolio and overall business goals.
• Plan, launch, and optimize campaigns across channels, including Google Ads, paid search, display advertising, social media, and programmatic advertising.
• Develop and manage digital campaigns targeting healthcare professionals through specialized HCP platforms and similar resources to drive awareness and product education.
• Continually optimize and revise the company’s websites and ensure all digital content is accurate, engaging, on-brand, and compliant with FDA regulations.
• Develop KPIs by working collaboratively with the finance team to assess the effectiveness of various digital marketing campaigns
• Monitor and manage the flow of orders generated through digital channels, ensuring timely tracking and alignment with sales operations.
• Track, analyze, and report on campaign metrics and digital performance data to evaluate effectiveness and identify areas for improvement.
• Oversee search engine optimization and marketing strategies to increase organic and paid traffic and improve online visibility.
• Develop, allocate, and manage the digital marketing budget, ensuring funds are invested wisely to achieve maximum ROI.
• Work with internal teams and external partners to ensure all digital content, ads, and campaigns meet industry regulations and the company’s compliance standards.
• Strong management and supervision over digital and other marketing vendor partnerships to ensure objectives are met

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field; an advanced degree is an asset.
• 5–10 years of experience in Product Marketing, Brand Manager, or similar marketing role with a strong emphasis on digital marketing strategy and execution.
• Prior experience in the pharmaceutical industry or other regulated healthcare field strongly preferred.
• Proven success in developing and executing Google Ads campaigns and other paid digital advertising.
• Experience managing digital campaigns targeting healthcare professionals through HCP-specific platforms
• Strong background in order intake tracking and working closely with sales operations to measure digital impact on conversions.
• Advanced skills in using digital analytics tools (e.g., Google Analytics, CRM platforms, marketing automation) to measure performance and ROI.
• Demonstrated experience planning and managing digital marketing budgets to maximize impact and efficiency.
• Excellent written and verbal communication skills with the ability to translate complex product information into clear, engaging digital content.
• Strong organizational and project management skills; able to manage multiple projects and deadlines simultaneously.