Content Specialist; SEO​/GEO

Location

Anywhere in France

Full time

Hybrid

Marketing

Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.

We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.

• Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.

• Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.

• Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.

• Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.

Alan is entering a new phase of growth. With more than 1 million members, +45% year-over-year growth on our self-serve acquisition, we are looking to scale our acquisition efforts in 2026 by bringing in a dedicated copywriting expert to accelerate our growth.

SEO and new fields such as GEO (Generative Engine Optimization - optimizing Alan's visibility in AI search tools like ChatGPT, Perplexity, etc …) are gaining serious momentum ’re seeing an increase in organic sessions as well as capturing early signals and conversions from LLMs. To turn SEO/GEO into scalable, top-tier acquisition levers for Alan, we need to professionalize our content engine and scale production across France, Belgium, Spain, and Canada.

Our goal is to establish structured processes, strategic frameworks, smooth production cadences to be able to consistently drive leads and conversions across all markets.

You’ll join Alan's Growth team to create content at volume, build scalable multi-markets processes, and balance brand with performance. You’ll shape Alan's organic growth trajectory as we scale across Europe and beyond.

Build and scale the content engine that will make organic search Alan's #1 acquisition channel across France, Belgium, Spain, and Canada.

You’ll work as a duo with our GEO/SEO Growth Marketer and partner with our Growth team to turn content into traffic growth and business impact.

This role combines two core elements: writing content our members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi-market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You’ll also become the guardian of Alan's tone of voice, ensuring brand consistency as we scale.

Key missions include:

Accelerating content production

• Own and execute Alan's content calendar across formats: blog posts, in-depth guides, landing pages

• Cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity

• Ship high-quality work at pace while maintaining Alan's distinctive brand voice

Drive measurable business impact through strategic content

• Create content that generates awareness (brand & non-brand traffic), conversions, and positions Alan as a category leader in health insurance

• Ensure brand coherence as we scale from content execution to strategic narrative ownership

Expand and localize content across markets

• Adapt Alan's content framework for Spain, Belgium, and Canada - respecting local regulations, cultural nuances, and member expectations

• Build repeatable localization processes (avoiding bottlenecks and quality loss)

• Work with local market teams to ensure content is accurate, compliant, and actually resonates

Leverage AI to work smarter

• Build custom AI agents to automate research, drafts, and optimization

• Optimize for AI…