Digital Marketing & Lead Generation Specialist

Company Name: Freelance Hub (BD) Limited

Location: Anywhere in Bangladesh

Job Type: Full-Time

Workplace Type: Full-time

Job : IJOB

The Digital Marketing & Lead Generation Specialist is responsible for driving high-quality leads through various digital channels, focusing on B2B SaaS marketing for ERP and Telemedicine solutions.

• Develop and implement comprehensive lead generation strategies across multiple platforms including Facebook Ads, Google Ads, and Linked In.
• Execute and manage paid advertising campaigns to optimize performance metrics such as Cost Per Click (CPC), Cost Per Lead (CPL), and Return on Ad Spend (ROAS).
• Engage in organic outreach through Facebook Groups and email marketing to expand reach and generate leads.
• Collaborate with the CRM team to ensure accurate lead tracking and management.
• Create compelling landing page content and optimize website content to enhance user engagement and conversion rates.
• Conduct competitor research to inform strategic planning and maintain a competitive edge in the market.
• Write persuasive ad copy and promotional posts to attract and convert potential leads.

• Plan and execute digital marketing campaigns with a focus on lead generation and conversion optimization.
• Analyze campaign performance data to identify trends and insights for continuous improvement.
• Develop and manage lead funnels to ensure a steady flow of qualified leads.
• Work closely with cross-functional teams to align marketing strategies with business objectives.

• Experience:
  
  2-4 years
• Education:
• Skills:
  
  online lead generation, inbound lead generation, lead generation, digital marketing & seo, digital marketing, demand generation, digital marketing strategy, lead generation, digital marketing

26 February 2026