Paid Media Campaign​/Automation Specialist

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three distinct businesses:

• Circles.
  
  Life: A wholly‑owned digital lifestyle telco brand based in Singapore, powered by Circles’ SaaS platform and pioneering go‑to‑market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform‑as‑a‑Service (CPaaS) solutions. Its cloud‑based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac:
  Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

We are seeking a talented and dedicated Paid Ads Specialist to manage and optimize Google Ads, Social Media Marketing, Affiliates and Creator Marketing. This role combines data‑driven strategy and creative execution, helping brands build a powerful online presence across key social platforms, including Google Ads, Facebook, Instagram, Tik Tok, and Linked In. The incumbent will oversee all aspects of our business entities’ paid ad campaigns, from initial planning to ongoing optimization.

• Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
• Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
• Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
• Stay up‑to‑date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
• Campaign development: create and maintain sophisticated email campaigns, landing pages, and automated workflows that nurture leads through the sales funnel.
• Platform management: configure and optimise CRM systems while implementing lead‑scoring models to qualify prospects effectively.
• Performance optimisation: execute A/B testing strategies to improve campaign performance and conversion rates across all automated marketing campaigns.
• Develop, execute, and optimise cutting‑edge digital campaigns from conception to launch.
• Work cross‑departmentally to align campaign strategies and goals across the organisation.
• Provide ongoing actionable insights into campaign performance to relevant stakeholders.
• Define, measure, and evaluate relevant paid media KPIs.
• Build out media buys for various ad platforms and oversee the day‑to‑day execution of paid media.
• Oversee and manage the overall budget for paid media.
• Conduct in‑depth keyword and website research, ad grouping and audience targeting.
• Maintain knowledge of industry best practices and new technologies.

• Campaign creation & strategy: develop and execute integrated social media campaigns across platforms (Facebook, Instagram, Tik Tok, Linked In), including budget planning and content ideation.
• Content strategy: plan and distribute engaging…