Specialist, Marketing Operations

Specialist, Marketing Operations

Req

Location:

Virtual, Other, India

In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do.

Company:
Ruckus Networks

Location:

Remote India (Must be able to work US business hours)

We’re looking for a Marketing Operations Specialist who leads with AI, not just uses it. This role sits at the intersection of campaign execution, platform operations, and data quality inside Marketo and our broader Mar Tech stack.

The difference from a traditional Mar Ops hire is how work gets done. You’ll be expected to use AI tools, prompting workflows, and automation-first thinking to handle what used to require brute-force manual effort. Building campaigns, maintaining data hygiene, troubleshooting integrations, writing copy drafts, generating QA checklists, identifying anomalies in funnel data. You make it sharp, accurate, and ship-ready.

The ideal person here is technically grounded, fast-moving, and genuinely curious about how AI tools are reshaping the way marketing teams operate. You’re not waiting for someone to hand you a playbook. You’re building one.

• Own end-to-end campaign execution from intake through deployment, using AI to accelerate brief-to-build timelines
• Build and launch emails, landing pages, forms, workflows, scoring, and routing logic in Marketo
• Use AI writing and content tools to draft email copy, subject line variants, and landing page content for team review
• Partner with Field Marketing and Demand Gen to translate campaign briefs into scalable programs
• Manage QA processes across links, rendering, data capture, segmentation accuracy, routing, and tracking (UTMs, attribution)
• Coordinate approvals and ensure on-time, error-free execution
• Support event builds, follow-up sequences, and campaign optimization

• Maintain and optimize Marketo program templates, tokens, snippets, and asset libraries
• Use AI-assisted monitoring and alerting to surface Marketo-CRM sync issues, routing errors, and integration failures faster
• Manage user permissions, workspace structure, and governance standards
• Identify and reduce technical debt (unused assets, inefficient workflows), using AI tools to audit at scale
• Support ongoing platform scalability and standardization

• Execute data hygiene and enrichment processes (deduplication, standardization, compliance), using AI to flag anomalies and suggest resolutions
• Build and manage targeted segmentation and audience lists
• Validate lead flow accuracy, lifecycle stages, and routing logic
• Support reporting through campaign performance validation and funnel KPI monitoring (MQL, SAL, pipeline influence)
• Use AI summarization tools to generate performance recaps and flag gaps before stakeholder reviews

• Ensure all campaigns adhere to global standards (naming, templates, compliance, privacy regulations)
• Maintain and update SOPs, templates, and campaign documentation, using AI to draft and keep docs current
• Enforce campaign intake requirements and data completeness standards
• Support consistency across regions and teams

• Actively identify opportunities to automate manual processes using AI and no-code or low-code tools
• Stay current on AI tools relevant to Mar Ops (content generation, data enrichment, workflow automation, reporting)
• Support Mar Tech enhancements, integrations, and optimization initiatives
• Participate in cross-functional projects including lifecycle updates, scoring models, and enrichment programs

• Hands-on Marketo experience including program builds, execution, and platform administration (not just list management)
• Demonstrated use of AI tools in a professional context (ChatGPT, Claude, Gemini, Jasper, or similar for content, analysis, or operations workflows)
• Strong data management skills; proficiency in Excel or Google Sheets
• Working knowledge of Salesforce CRM integration
• Familiarity with…