Digital Marketing Executive

About Shape Optics

Shape Optics Technologies Pte Ltd is a Singapore-based leader in cutting-edge optical technologies, delivering high-performance optical components and custom-engineered solutions to a global clientele in the photonics and imaging sectors.

Shape Optics Technologies Pte Ltd is a Singapore-based leader in cutting-edge optical technologies, delivering high-performance optical components and custom-engineered solutions to a global clientele in the photonics and imaging sectors.

• Develop and implement strategic SEO initiatives to improve search visibility and increase organic traffic.
• Conduct keyword research and use insights to drive high-value content creation.
• Optimize website content—including product pages, blog posts, and landing pages for both search performance and user experience.
• Lead technical and content-driven SEO efforts such as link-building, metadata optimization, and improving internal site structure.
• Oversee performance and content updates on our Word Press-based website, ensuring technical accuracy and visual coherence.
• Design and update web pages using tools like Elementor.
• Use analytics platforms (Google Analytics, Search Console, Ahrefs, SEMrush) to monitor performance and identify growth opportunities.
• Keep up to date with algorithm updates across platforms such as Google and Baidu and adjust strategies accordingly.
• Produce monthly performance reports with insights and recommendations.
• Collaborate with internal teams to support business goals through digital campaigns.
• Contribute ideas and execute content marketing strategies aligned with our branding objectives.
• Provide support for other digital initiatives to ensure a cohesive online presence.

• Bachelor’s degree in Marketing, Computer Science, Digital Communications, or related fields.
• 1–3 years of proven experience in SEO or digital marketing roles, ideally in a B2B or technology-focused environment.
• Strong knowledge of SEO tools and platforms (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
• Hands-on experience with Word Press and page builders such as Elementor and/or Oxygen.
• Familiarity with basic front-end technologies (HTML, CSS, JavaScript) for site optimization.
• Strong written and verbal communication skills, with the ability to collaborate cross-functionally.
• Proactive, self-driven, and results-oriented mindset.
• Fluency in Mandarin is highly preferred due to communication with Mandarin-speaking clients.

• Certifications in Google Analytics, Google Ads, or related platforms.
• Previous experience in digital marketing within high-tech, optical, or photonics industries.
• Experience managing multilingual SEO strategies.

• Be part of a fast-growing high-tech company with global reach.
• Work closely with passionate experts at the intersection of optics, technology, and innovation.
• Make a measurable impact through strategic digital initiatives that support global business growth.