SEO & Content Associate

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.
  
  Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.
  
  Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac:
  Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

We are looking for a detail-oriented, execution-focused SEO & Content Associate to help grow organic traffic and improve search visibility for a new digital telco brand in the MENA region. The successful candidate will drive SEO implementation, product high-quality content, and improve visibility across both traditional search engines and emerging GenAI platforms (like ChatGPT, Gemini, and Perplexity). S/he will own keyword research, content execution, site audits, and reporting, ensuring everything is SEO-ready, measurable, and aligned to the business’s acquisition goals.

The ideal candidate has strong written and communication skills in English, understands search behaviour across region, and knows how to tailor content to surface in GenAI results, not just search engine rankings.

• Implement SEO best practices across core pages, blogs, and the Help Center - including title tags, headers, metadata, schema, and internal linking
• Conduct keyword research to support new content and optimize existing assets
• Monitor technical SEO elements like indexing, site structure, mobile responsiveness, and page speed, and work with engineering to resolve issues
• Write and optimize SEO-focused content such as landing pages, blog articles, FAQs, and product pages, aligned with key search intents
• Maintain a consistent brand tone while maximizing content discoverability and relevance
• Identify content gaps and product new content based on search trends, competitor benchmarks, and analytics
• Optimize content not only for traditional SERPs but also for retrieval and visibility in GenAI platforms (eg. ChatGPT, Gemini, Perplexity)
• Track and report on organic KPIs including ranking, traffic, CTR, bounce rates, and conversions
• Use GA4, Google Search Console, SEMrush/Ahrefs, and Looker to surface insights and performance issues
• Conduct regular site audits and content refreshes to improve ranking and fix SEO issues
• Stay up to date with the latest search algorithm…