Manager, Retention & Engagement, NA

Overview

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Manager, Retention & Engagement, HOKA NA

Reports to: Sr. Manager, Retention & Engagement, HOKA NA

Location: United States (Remote)

Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

As the Manager, Retention & Engagement for HOKA North America, you’ll be responsible for building and nurturing one-to-one digital relationships with consumers, growing the retention database, and developing user profiles based on behavior and affinity preferences. You’ll lead the CRM team in delivering personalized experiences through email, SMS, and digital wallet touchpoints, driving the execution of customer relationship marketing strategies and in-season activations to grow engagement and retention for the HOKA brand.

We celebrate diversity
– of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• Support omni-channel retention and engagement strategies to drive growth for HOKA across North America
• Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms
• Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns
• Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans
• Act as primary contact for internal brand marketing teams and external vendor partners
• Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches
• Execute geo-targeted campaigns to support wholesale and field events
• Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement
• Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
• Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
• Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
• Support retention initiatives for HOKA owned retail
• Provide guidance and mentorship to Marketing Associates and/or Coordinators

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
• 5+ years’ experience in relationship, digital, or email marketing required
• 3+ years management experience preferred, including hiring, coaching, and performance management
• Familiarity with email service providers, SMS gateway providers, creative briefing, editorial calendar planning, and digital technologies (Cordial, Attentive, Badge experience a plus)
• Strong understanding of direct-to-runner strategies and digital marketing
• Knowledge of digital marketing and ecommerce best practices preferred
• Experience with Google Analytics and Tableau preferred
• Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
• Demonstrates creativity and innovation, with a willingness to dive into data and support the team

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from…