Email Marketing Specialist

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct.

Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety -

Full-Time
Remote

Indianapolis, IN (Preferred but open to Kansas City, Dallas, and Memphis based candidates)

The role of Email Marketing Specialist is part of our dynamic marketing team and contributes to our mission of elevating the student experience with creative, data-driven email campaigns.

• Campaign Management:
  Plans, develops, and executes email marketing campaigns tailored to both B2B audiences (educators, schools, administrators) and B2C audiences (students, parents) to drive engagement, leads, and conversions.
• Journey Building:
  Designs and implements customer journeys using Salesforce Marketing Cloud, leveraging data-driven insights to create personalized and automated user experiences.
• Value-Add Marketing:
  Develops email strategies that support our B2B2C services, ensuring schools have the resources and tools they need to effectively reach students and parents.
• Event-Driven Campaigns:
  Creates email marketing initiatives to promote workshops, trade shows, and other extraordinary events, driving participation and engagement.
• Data Personalization:
  Uses CRM and flat file data sources to build segmented and targeted email campaigns that address diverse audience needs.
• Reporting & Optimization:
  Analyzes campaign performance metrics, generates actionable insights, and implements strategies for continuous improvement.
• Collaboration:
  
  Works cross-functionally with sales, creative, and product teams to align email strategies with broader marketing goals.

• Ability to work with large data sets in Excel, Power
  
  BI, etc. platforms for data cleanup, management, and reporting.
• Proven ability to manage email marketing campaigns for both B2B and B2C audiences, with a focus on delivering measurable results.
• Exceptional written communication and proofreading skills.
• Strong analytical skills with the ability to interpret campaign data and improve results.
• Experience in the education industry or yearbook market is a plus but not required.

• 2+ years of direct experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
• Strong understanding of email marketing best practices, A/B testing, segmentation, and lifecycle marketing strategies.
• Experience working with CRM systems and flat file data for personalized campaign execution to over 1M contacts.

• Sitting/Computer Work:
  Prolonged periods sitting at a desk using a computer for data analysis, content creation, or digital marketing campaigns.
• Repetitive Motion:
  Typing, mouse use, and screen time can cause strain (e.g., eye strain, carpal tunnel).
• Occasional Lifting/Carrying:
  May be required to lift lightweight materials (brochures, marketing collateral, event supplies)—under 25 lbs.
• Travel:
  Some roles may involve occasional travel for client meetings, trade shows, or field events.
• S…