Growth Marketer - Belgium

Location

Anywhere in Belgium

Full time

Marketing

Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.

Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.

We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.

• Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.

• Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.

• Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.

• Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.

Alan's digital distribution, both for companies and individuals, is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution.

We are looking to scale our acquisition efforts in Belgium by bringing in a dedicated growth marketing expert to accelerate our expansion in this key market 🇧🇪

You will work closely with the local acquisition referent, adapt what's working in our main market to Belgium's unique characteristics, and develop tailored strategies. You'll need to understand the Belgian healthcare landscape, cultural nuances, and what makes health insurance different in Belgium compared to other markets.

Your objective is to drive sustainable and scalable growth for Alan Belgium through:

• Ownership and optimization of digital marketing channels (SEA, Meta, Linked In, SEO, Email marketing...)
• Development of targeted campaigns for specific customer segments in the Belgian market
• Design and execution of growth experiments to validate hypotheses and unlock new opportunities
• Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences
• Data-driven optimization of campaign performance, conversion rates, and ROI
• Collaboration with design, content, Product, and Sales teams for integrated growth initiatives
• Management of budget allocation, performance tracking, and reporting
• Testing and validation of new channels and tactics as growth levers

• Full ownership of Belgium's growth strategy and paid acquisition channels
• Opportunity to build from the ground up—establish processes and frameworks that will scale
• Autonomy to test and implement new strategies with real budget and impact
• Close collaboration with cross-functional teams across Product, Sales, and Marketing
• Direct impact on Alan's international expansion and business outcomes
• Work with a mission-driven company transforming health insurance across Europe
• Be part of a high-performing, innovative marketing team that’s 100% in-house

• At least 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations
• Fluent in English and Dutch
• Proven track record of developing and executing successful acquisition strategies in B2B SaaS or tech companies
• Strong analytical and data-driven approach with experience using analytics tools (Metabase, Mixpanel, etc.)
• Experience with A/B testing, experimentation frameworks, and budget management
• Excellent copywriting skills for ads, landing pages, and sales collateral
• Comfortable using marketing tools:
  Salesforce, Hub Spot, Customer.io, Figma, Webflow/Prismic

Nice-to-Have:

• Healthcare or HR SaaS industry experience
• Experience scaling growth in international or…