Senior Manager - Patient Access

Job Description
1. Marketing Strategy & Brand Positioning

• Develop the annual marketing plan for the Humrahi program aligned with the Diabetes/Chronic Therapy business strategy.
• Define brand positioning, messaging, and communication frameworks for Humrahi across patient and HCP touchpoints.
• Lead strategic planning for patient experience–led brand differentiation.
• Design end‑to‑end patient engagement journeys tailored to India’s diabetes management challenges.
• Conceptualize new value‑added services, content modules, and patient‑centric initiatives to enhance adherence and outcomes.
• Oversee development of training content for Diabetes Educators to ensure consistency of brand and medical messaging.
• Drive the digital transformation of Humrahi through mobile apps, CRM platforms, patient portals, and automated communication journeys.
• Partner with data teams to build dashboards, engagement funnels, and ROI analytics for all marketing interventions.
• Use insights to optimize campaigns, personalize patient engagement, and refine DE deployment strategies.

• Create integrated marketing campaigns (digital + on‑ground + in‑clinic) to strengthen Humrahi visibility among patients and HCPs.
• Develop content for educational materials, awareness campaigns, and behavioural‑change programs.
• Ensure execution consistency across regions through robust campaign toolkits.

• Work closely with therapy area marketing managers to align Humrahi messaging with core brand strategy.
• Partner with medical affairs to ensure scientific accuracy of content and patient education.
• Collaborate with sales leadership to deploy Humrahi assets effectively across key geographies.
• Engage with external ecosystem partners (clinics, hospitals, digital health platforms) to expand program reach.

• Track key marketing KPIs including patient acquisition, engagement, satisfaction, digital activation, and retention.
• Analyse qualitative and quantitative patient data to inform continuous improvement.
• Conduct quarterly program reviews with leadership to showcase impact and future opportunities.
• Lead a team of marketing managers/executives supporting Humrahi program initiatives.
• Provide strategic guidance to ensure creative excellence and flawless execution.
• Foster a culture of innovation, insight‑driven decision making, and patient‑centric thinking.

10–15+ years of experience in healthcare/Pharma marketing, patient engagement, digital marketing, or chronic therapy programs