E-Commerce Manager & Data Analyst; Luxury Fashion

Reina Olga is a luxury fashion brand known for its unique collection of swimwear and resort wear designed for all body types. The brand proudly offers hand‑made designs crafted in Italy. With a focus on bold and vibrant styles, Reina Olga celebrates individuality and self‑expression. Through its commitment to exceptional quality and creativity, the brand has positioned itself as a favorite among diverse audiences worldwide.

We are seeking a highly analytical, commercially driven E‑Commerce Manager & Data Analyst with experience in fashion—or the proven ability to apply strong e‑commerce expertise to the luxury fashion industry.

This is a strategic and hands‑on role for someone who thrives on numbers, understands consumer behavior in premium segments, and can translate data into decisive business action. The ideal candidate is dynamic, flexible, and confident in making important commercial decisions based on insights.

A willingness to relocate to the Engadine Valley and work on‑site daily in St. Moritz, Switzerland is essential.

• Own and manage the entire Shopify ecosystem (front‑end, back‑end, apps, integrations, UX optimization).
• Oversee all aspects of the online store: merchandising, product uploads, pricing, inventory accuracy, and performance optimization.
• Ensure seamless functionality, continuous improvement, and brand consistency across the platform.

• Track all key KPIs daily (traffic, conversion rate, AOV, sell‑through, margin, CAC, LTV, retention).
• Produce daily, weekly, and monthly performance reports.
• Identify trends, risks, and opportunities through rigorous data analysis.
• Build data‑driven strategies to improve profitability and growth.

• Lead buying decisions based on performance data, historical trends, and market intelligence.
• Analyze sell‑through, inventory turnover, and margin performance.
• Forecast demand and optimize stock levels accordingly.
• Study competitors and the luxury fashion market daily to refine assortment and pricing strategies.

• Develop and execute newsletter strategy (content calendar, segmentation, performance tracking).
• Coordinate newsletter creation and deployment.
• Build and optimize customer retention strategies (CRM flows, repeat purchase programs, loyalty initiatives).
• Continuously optimize conversion and retention funnels.

• Conduct daily analysis of competitors and the global luxury fashion landscape.
• Identify emerging brands, pricing shifts, product trends, and digital innovations.
• Translate insights into actionable commercial strategies.

• Manage and supervise the customer service specialist.
• Initiate and lead growth‑focused projects.
• Act as a key decision‑maker, balancing analytical rigor with commercial instinct.
• Collaborate cross‑functionally to drive performance and operational excellence.

• 3–7+ years in e‑commerce, digital commerce, or online retail management.
• Experience in fashion, premium retail, or demonstrated ability to adapt to luxury fashion.
• Strong analytical background with advanced Excel/Google Sheets skills (experience with BI tools is a plus).
• Hands‑on experience managing a Shopify store.

• Extremely numbers‑driven and detail‑oriented.
• Strategic thinker with strong commercial acumen.
• Comfortable making high‑impact decisions independently.
• Highly organized with strong execution skills.
• Flexible, dynamic, and solution‑oriented.
• Strong understanding of customer behavior in premium or aspirational markets.

• Proactive and entrepreneurial mindset.
• High level of accountability and ownership.
• Curious about fashion, luxury, and consumer trends.
• Passionate about sport, outdoors and nature - willing and motivated to relocate to the Engadine Valley.

• A key strategic role within a growing luxury fashion business.
• Direct impact on commercial performance and company growth.
• A dynamic environment where data drives decisions.
• The opportunity to live and work in one of Europe’s most exclusive alpine regions.

If you are passionate about numbers, strategy, luxury fashion, and are ready to take ownership of a high‑impact e‑commerce operation in St. Moritz, we would love to hear from you.