Indiana _Salesforce Administrator and Business Analyst

Role Snapshot

The Salesforce Administrator & Business Analyst plays a critical role in aligning sales, marketing, and account management activities through effective CRM design (CEP, SEP, MAP), data integration, and business insight. This position owns the day-to-day administration of Salesforce while partnering across departments to turn data into actionable intelligence that drives customer engagement, pipeline growth, and corporate operational efficiency.

This role is ideal for a self-directed professional who enjoys solving problems, improving systems, and enabling teams with accurate data, clear reporting, and effective training.

• Administer and optimize Salesforce CRM and Marketing Cloud platforms and leverage related system connectors/integrations
• Perform user maintenance, data cleanup, de-duplication, and mass data uploads
• Build and maintain custom reports, automations, dashboards, and system documentation and compliance
• Manage feature requests and support backlog, partnering with leadership on prioritization
• Align Salesforce functionality with evolving business needs and best practices

• Develop and deliver Salesforce training for sales, marketing, and account management and reliability teams
• Maintain up-to-date training materials and communicate new releases and enhancements
• Support CRM adoption, accountability, and data quality across the organization

• Build, generate,segment and analyze business reports across the full customer lifecycle using Salesforce, Excel, SQL queries, Zoom Info and other proprietary software
• Use BItools(Power BIand SF Einstein) to identify trends and correlations
• Track and measure performance across key lifecycle stages and lead indicators
• Own recurring reporting cadence MTD, QTD, and YTD to support Lean initiatives and leadership visibility

• Monitor sales performance and identify at-risk accounts
• Drive business performance through insights and recommendations based on revenue growth, cost optimization, and strategic account planning Support sales and reliability leadership with strategic analysis and performance reporting
• Perform advanced customer and revenue analysis to support targeted price optimization, pricing strategies,and strategic account planning
• Ad-hoc business and customer analysis

You are analytical, organized, and highly collaborative, with strong commercial acumen and a sense of ownership over both systems and outcomes. You enjoy translating business needs into technical solutions, thrive in a fast-paced environment, and take pride in enabling others through clear data, training, and process improvement. You balance independent work with cross-functional partnership and approach challenges with curiosity, accountability, and a continuous-improvement mindset.

• Minimum of one to five years of business analysis experience
• Experience integrating and administering CRM/CEP platforms (Salesforce/Account Engagement)
• Strong analytical, reporting, and problem-solving skills
• Clear written and verbal communication skills
• Experience with data visualization (PowerBI), reporting tools, Excel, and SQL queries
• Familiarity with project or ticket management systems(Jira)
• Salesforce Administrator certification or equivalent work experience preferred