Director, Programmatic Revenue
Listed on 2026-08-02
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Business
Business Analyst
Job Location:
Corporate Indianapolis
PRIMARY PURPOSEThe Director of Programmatic Revenue & Demand Development is responsible for owning and scaling the programmatic buyer funnel, with a focus on driving awareness, education, and adoption among agencies and advertisers not currently buying direct. This role will be accountable for increasing demand into the company’s SSP by improving network discoverability, buyer accessibility, and overall ease of transaction. The role will lead pricing and inventory packaging strategy across PMP and Open Exchange channels, actively managing dynamic CPMs, monitoring performance, and optimizing floor pricing at the screen level to maximize yield.
Success will be measured by sustained growth in programmatic revenue, with an expectation of delivering 20–30% year‑over‑year increases through disciplined execution and ongoing optimization.
- Demand Strategy & Partnerships
- Pricing & Inventory Management
- Buyer Experience & Enablement
- Analytics & Revenue Optimization
- 5+ years in programmatic (agency trading desk, DSP, or SSP demand development role)
- Understands buyer behavior and incentives
- Experience growing programmatic revenue above market growth rates with premium inventory
- Exceptional analytical skills (pricing, forecasting, deal modeling)
- Strong at stakeholder management (balancing sales, ops, and buyers)
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