Product Manager

Location: Batesville

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love.

Batesville has been named one of the Most Trustworthy Companies in America by Newsweek for the third year in a row, reflecting our commitment to quality, integrity, and the trust families and funeral professionals place in us every day.

Your Role at Batesville:

As a Product Marketing Manager, you will be responsible for owning the strategy, portfolio health, and lifecycle performance of Batesville's burial casket and related hardgoods product lines — the company's core, revenue-defining category. This role acts as the general manager of the Burial portfolio: setting product strategy and roadmap, prioritizing innovation and renovation investment, partnering on pricing and margin, and ensuring the category stays ahead of shifting funeral home, family, and demographic trends in a mature but still-evolving market.

We are currently seeking a Product Marketing Manager to join our team in Batesville, Indiana. This is a hybrid position, requiring 2-3 days per week in our Batesville office.

How You’ll be Rewarded:

Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.

The expected base salary range for this role is $105,000 - $120,000 per year. Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.

IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.

Generous 401K Matching Program Paid time off Opportunities for development and advancement

What You'll Do Category Strategy & Portfolio Management Own the Burial product roadmap — balancing core-line stability, premium/upgrade innovation, and value-tier competitiveness.

Conduct ongoing portfolio health analysis (sales, share, mix, margin, SKU productivity) and recommend rationalization or investment.

Build and maintain a multi-year category plan that accounts for shifting burial/cremation preference mix and demographic trends.

Define and track category-level KPIs and report performance to CMDO and executive leadership.

Product Development & Innovation Lead new product development from concept through launch, partnering with Design, Manufacturing, and Sourcing.

Translate funeral home and consumer/family insights into clear product requirements and business cases.

Manage the renovation and refresh cadence for existing product families to protect share and relevance.

Evaluate materials, finishes, and personalization/customization opportunities that differentiate Batesville's offering.

Pricing, Merchandising & Channel Enablement Partner with Revenue & Pricing on price architecture, tiering, and promotional strategy for the Burial line.

Develop merchandising and selection-room strategies (physical and digital) that improve presentation and conversion at the funeral home.

Create sales tools, print materials, and training content that help the field sales organization position the portfolio effectively.

Partner with Digital Product Management on how Burial products are represented across Batesville Connect, Digital Showroom, and Remembrance Store.

Market & Competitive Insight Maintain a current view of competitor product, pricing, and M&A activity across the deathcare industry.

Conduct regular field research — funeral home visits, director interviews, win/loss reviews — to ground strategy…