Director of Business Enterprise

Job Title:

Director of Business Enterprise

Status:
Exempt

Department:
Events

Reports To:

Chief Marketing Officer

The Director of Business Enterprise provides strategic leadership for Newfields’ revenue-generating business operations, including Retail, Culinary Arts, Events, concessions, café, theater partnerships and other institutional business partnerships. This role is responsible for optimizing operational performance and ensuring exceptional guest experiences across multiple business entities.

Working collaboratively across the organization, the Director of Business Enterprise develops and executes operational strategies that strengthen Newfields’ financial sustainability while enhancing the guest experience. This position oversees department leaders, manages key operating partnerships, and drives operational excellence across all Business Enterprise functions.

The Director of Business Enterprise serves as the primary institutional liaison for Newfields’ contracted hospitality partners, including catering and café operations, while also leading Requests for Proposals (RFPs), contract negotiations, and strategic business initiatives that support the institution’s long-term goals.

The following responsibilities describe the general nature of work for employees in this position, but this is not intended as an exclusive or all-inclusive inventory.

Develop and execute Newfields’ earned revenue operating strategy across Retail, Culinary Arts, Events, Concessions, Café, Theater Partnerships, and other Business Enterprise functions.

Establish annual revenue goals, key performance indicators (KPIs), and operational benchmarks for all Business Enterprise departments.

Own the full profit-and-loss for Business Enterprise. Accountable for net contribution and margin, not top-line revenue alone.

Partner with the Director of Business Development to operationalize new revenue-generating initiatives, ensuring successful implementation across Business Enterprise.

Analyze business performance, financial results, market trends, and guest feedback to improve operational efficiency, profitability, and the guest experience.

Collaborate with Finance to develop pricing strategies, financial forecasts, budgets, and revenue projections.

Foster a culture of innovation, accountability, operational excellence, and exceptional guest service throughout Business Enterprise.

Provide strategic leadership, coaching, and performance management for the Retail, Culinary Arts, and Events teams.

Develop department goals, operating plans, and performance expectations aligned with institutional priorities.

In collaboration with the department directors, oversee departmental budgets and financial performance, ensuring fiscal responsibility and operational efficiency.

Promote collaboration across departments while supporting professional development and succession planning.

Continuously evaluate workflows, staffing models, and operational processes to improve efficiency and service delivery.

Develop and manage Newfields’ portfolio of strategic institutional partnerships and other community and cultural partners.

Identify new partnership opportunities that expand audience engagement, strengthen community relationships, and generate earned revenue.

Negotiate partnership agreements and oversee implementation to ensure successful outcomes for all parties.

Evaluate partnership performance and recommend strategies for growth and long-term success.

Serve as the primary institutional liaison with Newfields’ contracted catering partner, café operator, and other business enterprise vendors.

Lead…