Senior Visual Designer

Overview

This is an exciting opportunity to join our innovative Marketing team; but first, here is a little bit about Elements Financial:

WE MAKE MONDAYS MORE ENJOYABLE.

There are many ways to describe the Elements culture: fun, meaningful, supportive, and full of opportunities. See here for more information - https://(Use the "Apply for this Job" box below)./

Today we serve the employees of 150+ organizations around the U.S. We currently rank among the top 3% of credit unions nationally with 100,000+ members. We have the resources, staff, and expertise to support our members with unparalleled service and leading-edge technology.

Now let's get into this exciting role!

This is a hybrid role that requires some on-site work (inside our Indianapolis, Indiana office). In addition to the on-site duties, there are additional responsibilities that can be completed outside of the office, resulting in this being a hybrid role.

Elements Financial is a Best Place to Work because our employees are empowered to Be the Expert, Live the Purpose, and Grow the Business. Our Purpose is to Empower Members to Achieve Financial Success. The Senior Visual Designer is responsible for shaping and executing campaign-level creative direction for Elements Financial. This role bridges marketing strategy and design execution by translating campaign goals, brand strategy, and member insights into cohesive visual systems and creative concepts across channels.

The Senior Visual Designer plays a critical part in elevating creative thinking, operationalizing the Elements brand system across marketing campaigns, and ensuring creative work is visually compelling, consistent, and effective. They bring deeper experience, stronger creative judgment, and greater ownership than execution-focused design roles.

This position focuses on campaign-level creative direction and visual systems. Execution-heavy brand operations, internal communications design, and day-to-day production remain within established brand and communications roles.

• Creative Direction & Campaign Design
  • Partner with Growth, Analytics, and Communications teams to shape visual direction for marketing campaigns.
  • Translate campaign strategy, audience insights, and business objectives into strong creative concepts and systems.
  • Develop campaign-level visual frameworks that scale across channels, including email, digital, print, social, and in-branch.
  • Lead visual direction for member-facing campaigns across acquisition, onboarding, product adoption, and engagement initiatives.
  • Ensure creative work supports clarity, trust, and conversion across the member journey, including email-driven acquisition, onboarding, and engagement programs.
• Brand System Stewardship
  • Operationalize the Elements brand identity and future brand system developed through external brand partners.
  • Serve as a key internal expert on visual identity, creative standards, and usage guidelines.
  • Design and evolve campaign-level visual systems and frameworks aligned to the Elements brand.
  • Enable consistent execution by internal teams and external partners through clear creative direction.
  • Ensure all creative work aligns with brand standards, accessibility guidelines, and compliance requirements.

• Champion a member-centered approach to designs that build trust, clarity, and connection.
• Act as a brand steward by ensuring campaign creative reflects Elements’ values and positioning.
• Contribute to a collaborative, inclusive, and respectful team culture.
• Approach feedback and collaboration with professionalism and shared accountability.

• Act as a creative thought partner to the Brand Strategist, elevating execution through strong visual direction.
• Partner upstream with Marketing Analytics and Growth to shape creative approaches informed by insights, objectives, and performance learnings.
• Collaborate with Salesforce Marketing Cloud partners to design creative that aligns platform capabilities, dynamic content, and testing approaches — without owning platform configuration or deployment.
• Collaborate closely with…