Senior Federal Marketer

Senior Marketer – Federal Marketing Lead

Indianapolis, IN

Guidon Design is a Service‑Disabled Veteran‑Owned Small Business and a leader in sustainable Architecture+Engineering. As multidisciplinary designers, we collaborate to develop creative, cost‑effective, and sustainable solutions that help meet our clients’ goals. Our services include Architecture, Interior Design, Sustainability Consulting & Designing, Civil Engineering, Structural Engineering, Mechanical Engineering, Electrical Engineering, and Plumbing Design. Project types include healthcare, government, housing, federal and education facilities.

We elevate our communities through the design and development of our projects. Our reputation for design excellence is created by our ability to solve complex challenges with clear solutions, while being responsive to how the space will impact people and their communities. We exist to improve lives and empower people.

Lead Guidon’s federal marketing and own the proposal lane. You will build federal market presence (positioning, visibility, associations/speaking, targeted campaigns) and run compliant, compelling SF330/RFP pursuits from kickoff through interviews. This is a hands‑on role that partners with the VP of Federal on strategy and the Director of Marketing on alignment and resources, and mentors a Federal Marketing Coordinator. The Federal Marketing Coordinator executes hands‑on tasks (e.g., CPARS entries, logistics, document assembly), while you own the program.

Comms/Brand owns channels and creative execution for campaigns and assets. Unanet CRM is the system of record for pursuits.

• Bachelor’s degree (related field)
• 7–10+ years A/E/C federal marketing & proposal leadership (SF330 expert)
• Agency familiarity (e.g., VA, USACE, NAVFAC, DHA, IHS) and IDIQ/MATOC experience
• Demonstrated success building federal market presence (associations/speaking, abstracts, targeted campaigns) and leading complex, compliant proposals
• APMP Practitioner and/or CPSM preferred
• Adobe InDesign;
  Microsoft 365; CRM (Unanet) experience a plus

• Strategic federal marketing planning and positioning; audience segmentation; message/offer development
• Working knowledge of the Federal Acquisition Regulation (FAR) and federal A/E procurement processes (Brooks Act/Qualifications-Based Selection).
• Win-focused story and compliance discipline (compliance matrices, schedules, pink/red cadence)
• Interview/orals storyboarding and coaching for shortlist teams
• CPARS and client debrief program ownership; translating lessons into improvements
• Teaming/JV coordination; subconsultant database enablement and joint positioning messaging
• Strong writing/editing and visual communication;
  Adobe InDesign proficiency
• CRM hygiene and pipeline analytics; comfortable directing coordinator-level execution

Process‑inclined, proactive, clear communicator, deadline‑driven, trustworthy, and motivated by the chase.

• Federal Marketing & Positioning
  • Build the federal marketing plan (audiences, messages, channels, calendar) in alignment with federal go‑to‑market priorities
  • Develop the federal brand platform & positioning; maintain proof points and differentiators
  • Lead market research & insights: agency budgets/priorities, decision maps, competitive intel—package into short briefs for BD/seller‑doers
  • Drive associations & speaking (e.g., SAME/ADC/HFI): membership strategy, abstracts, and participation; coordinator supports submittals/logistics
  • Oversee federal content & thought leadership cadence (case stories, outcomes, lessons learned); coordinator drafts assets;
    Comms/Brand edits and publishes
  • Own teaming/JV positioning: joint value propositions and positioning messaging;
    Comms/Brand creates design assets
• Events / PR / Digital Campaigns
  • Define briefs/targets for federal events, PR, and digital campaigns;
    Comms/Brand manages channel execution
  • Coordinate conference planning and follow‑up workflows (lists and touch plans) with BD and coordinator support
  • Ensure federal web pages and landing pages reflect current priorities; partner with Comms/Brand on updates
• Proposal Leadership
  • Lead SF330/RFP/IDIQ/MATOC pursuits…