Digital Experience Manager

Splash Into Your Next Role

SKYLAKE Adventures is a year-round destination in Sheridan, Indiana, offering a self-paced experience where guests design their own adventure. From relaxing by the crystal‑clear lagoon with toes in the sand to spending the day conquering thrilling water and land attractions, every visit unfolds within a stunning natural setting.

We’re looking for passionate, reliable team members who thrive in a collaborative environment and take pride in delivering safe, exceptional operations and unforgettable guest experiences.

The Digital Experience Manager is responsible for the day‑to‑day management, optimization, and performance of SKYLAKE’s digital platforms, with a focus on delivering a seamless, engaging, and conversion‑driven guest experience across web, mobile, webstore, and CRM touchpoints. This is a manager‑level role with accountability for execution, prioritization, and cross‑functional coordination, with strategic input provided in partnership with the Marketing Director. The role blends digital operations, UX optimization, content execution, and performance analysis to support traffic growth and online revenue.

• Deliver a high‑performing, intuitive, and visually compelling digital experience across all guest‑facing platforms.
• Optimize conversion, yield, and engagement across ticketing, products, and digital journeys.
• Support brand growth through effective content, CRM engagement, and digital visibility.
• Ensure digital platforms are accurate, reliable, and continuously improving.

• Manage day‑to‑day operations of the SKYLAKE website, ensuring content accuracy, functionality, and consistency.
• Own CMS management (Word Press or similar), including page updates, new content builds, and site structure optimization.
• Partner with Brand, Marketing, Operations, Retail, F&B, and Events teams to develop and publish campaign‑aligned content.
• Ensure strong, consistent visual design across all digital and mobile touchpoints in alignment with brand guidelines.
• Prioritize digital initiatives and manage timelines across internal teams and external partners.

• Continuously evaluate and improve the end‑to‑end digital customer journey to increase engagement and conversion.
• Identify friction points and optimization opportunities using analytics, behavioral data, and testing.
• Ensure digital experiences support both guest needs and business objectives.

• Manage digital merchandising including product setup, categorization, tagging, and presentation.
• Ensure seamless integration between the website, webstore, and ticketing platforms (Roller or similar).
• Optimize upsells, cross‑sells, promotions, and pricing displays to maximize yield.
• Monitor transaction performance and troubleshoot issues impacting conversion or revenue.

• Execute and manage CRM campaigns, automations, and audience segmentation in alignment with marketing priorities.
• Support lifecycle communications, promotional campaigns, and guest engagement initiatives.
• Maintain CRM data accuracy and support reporting needs.

• Collaborate with agency and internal partners to support digital performance marketing across search and paid channels.
• Ensure strong SEO fundamentals, accurate content indexing, and optimized landing pages.
• Support tracking and attribution efforts to ensure reliable performance measurement.

• Conduct research across digital platforms and in‑park guest touchpoints to assess and improve the overall guest journey.
• Analyze guest feedback, behavioral data, and operational observations to identify friction points and experience gaps.
• Support testing, measurement, and post‑implementation analysis to validate improvements across both online and on‑site experiences.

• Monitor and report on website, webstore, CRM, and digital campaign performance.
• Use analytics tools to track traffic, engagement, conversion rates, and revenue.
• Support A/B testing and post‑launch…