Director, Website & SEO

Dodge Construction Network (Dodge) is seeking a Director of Website & SEO to lead the strategy, optimization, and operational management of  as a high‑performing digital growth platform!

The Director, Website & SEO will serve as the business owner and product manager for the website, partnering across Product Marketing, Brand, Content, Web Development, and Marketing Operations to prioritize initiatives, improve user experience, drive conversion performance, and increase organic visibility. We are looking for someone who combines strong website product ownership, technical SEO expertise, analytics depth, and conversion optimization experience.

This role requires someone who can think strategically while still being hands‑on in execution. As the Director, Website & SEO, you have the opportunity to own and shape the evolution of  as a critical growth platform for the business. This is a high‑visibility role across Marketing, Web Development, and executive leadership teams driving direct impact across SEO, conversion optimization, analytics, and customer experience.

This is an opportunity to help modernize Dodge’s search and website strategy as AI continues to reshape how buyers discover information online!

This is a full‑time position and reports directly to the VP, Performance Marketing.

This is a remote, home‑office based role and candidates located in the continental United States will be considered.

Expected travel is minimal for this role.

• Serve as the primary business owner and product manager for , , and related web experiences
• Partner across Product Marketing, Content, Brand, Web Development, and Marketing Operations to gather requirements and prioritize initiatives, in addition to contributing your own ideas to the backlog
• Translate business needs into user stories, functional requirements, and development tickets
• Manage and prioritize the website roadmap based on business impact, customer experience, SEO opportunity, and technical dependencies
• Work closely with Web Development and Martech Operations teams on website infrastructure, integrations, tagging, tracking, and technical implementation
• Ensure the website delivers a scalable, high‑performing experience across acquisition, engagement, and conversion journeys

• Own the overall SEO strategy, execution, and performance for , , and other properties.
• Lead both programmatic and non‑programmatic SEO initiatives designed to drive qualified organic traffic and pipeline growth
• Manage and optimize SEO strategies including:
• Technical SEO improvements
• Internal and external linking strategies
• Site architecture and crawl optimization
• Money keyword targeting and content optimization
• Tear‑down pages and competitive search experiences
• Industry and solution‑based landing pages
• Partner closely with Product Marketing and Content Marketing to prioritize and launch new search‑driven content initiatives
• Stay current on search algorithm changes, SEO trends, and shifts in AI‑driven search behavior
• Help define and execute Dodge’s AI Search Optimization / Answer Engine Optimization (AEO) strategy to improve visibility across AI‑powered search experiences

• Partner with Performance Marketing team to improve website and landing page conversion performance
• Identify opportunities to improve user experience, engagement, navigation, CTAs, and conversion flows
• Develop and execute A/B testing and experimentation strategies across web and search landing pages
• Continuously optimize conversion paths and user journeys using behavioral and analytical insights

• Partner with Martech Analytics on website analytics strategy, implementation, governance, and reporting, including use of GA4 for website performance measurement and insights
• Design dashboards and reporting frameworks that provide visibility into:
• Traffic and engagement trends
• Organic search performance
• Conversion rates and funnel progression
• Landing page effectiveness
• SEO impact and contribution
• Partner with Martech Operations and Rev Ops teams to…