ECommerce Specialist

Drive Growth and Innovation in Faith-Based eCommerce!

Are you passionate about creating impactful online experiences and leveraging digital tools to share transformative content? Do you excel in optimizing websites, managing online campaigns, and driving eCommerce growth? If so, we invite you to join Ave Maria Press as our eCommerce Specialist, where your technical expertise and creativity can help advance our mission.

At Ave Maria Press, we believe in the transformative power of words to inspire, enlighten, and uplift. With a rich legacy of publishing high-quality, trustworthy Catholic content, we are dedicated to spreading messages of faith, hope, and love. We are looking for an eCommerce Specialist to enhance our digital platforms, improve discoverability, and optimize the customer journey.

• Manage the Ave Maria Press website to ensure a seamless shopping experience, optimize product placement, and update site content regularly.
• Own and manage the Shopify Plus eCommerce platform, including product setup, site management, promotions, merchandising updates, and basic troubleshooting.
• Set up, maintain, and optimize social media shops to increase product visibility, engagement, and conversion.
• Partner with internal stakeholders and external website developers to scope requirements, communicate priorities, test enhancements, and support ongoing site improvements.
• Stay current on Shopify platform updates and apps, new features, and best practices to identify opportunities for ongoing improvement.
• Implement SEO best practices to improve organic search rankings and drive traffic to the website.

• Optimize the placement and promotion of Ave Maria Press titles on external platforms, including Google and Amazon.
• Oversee pay-per-click (PPC) campaigns on platforms like Google Ads and Amazon, monitoring performance and refining strategies to maximize ROI.
• Conduct keyword research to improve discoverability and create competitive product listings.
• Own performance outcomes for the eCommerce site, with top priorities including increasing qualified traffic, improving conversion rates, and maximizing online revenue.
• Develop and execute strategies to increase online sales, improve conversion rates, and expand the reach of our titles.
• Collaborate closely with Marketing, Sales, IT, and Customer Service to ensure eCommerce initiatives are aligned with overall business objectives, technically supported, and customer-focused.
• Analyze website and sales data to identify trends, measure the effectiveness of campaigns, and inform future initiatives.
• Continually monitor and set goals in Google Analytics to track performance and identify opportunities for growth.
• Manage timelines, priorities, and multiple initiatives simultaneously to support business goals.
• Identify and test opportunities to improve conversion rates across the website and social comer channels through A/B testing, site optimization, and performance analysis.
• Translate performance data and customer behavior insights into actionable recommendations to improve revenue and customer experience.

• Create and manage user-friendly resources, such as FAQs and automated flows, to address common customer inquiries.
• Regularly update and maintain the Help Center, ensuring accuracy and relevance of content.
• Provide exceptional support to customers navigating our eCommerce platforms.

• Assist in planning and staffing conferences, including booth setup, shipment coordination, and staff schedules.

• Proficient in eCommerce platforms, specifically Shopify Plus, analytics tools, and SEO strategies.
• Skilled at troubleshooting issues and implementing solutions to improve digital performance.

• Committed to optimizing the online shopping experience and addressing customer needs effectively.
• Creative in identifying ways to enhance product discoverability and engagement.

• Experience working cross-functionally to move projects from concept through execution, with the…