Digital Marketing Coordinator

General Position Summary

The Digital Marketing Coordinator supports the execution and operational management of digital & paid marketing initiatives across Main Lids and the broader Lids eCommerce portfolio, including Ebbets Field Flannels, Lids HD, Custom Lids (US & CA), and Buckeye Corner. This role operates within a large, fast-paced organization and requires strong organization, attention to detail, and the ability to manage multiple brands, timelines, and stakeholders simultaneously.

The coordinator sits within the Digital Marketing team and partners closely with GTM, Creative, Analytics, internal channel teams, and agency partners to support campaign flighting, asset management, workflow tracking, and performance reporting.

Campaign Execution & Asset Management

• Support paid media campaign flighting and execution across Main Lids and eCommerce brands.
• Coordinate asset timelines, approvals, and delivery with Creative, GTM, and agency partners.
• Maintain campaign, asset, and promotional calendars.

Cross-Functional & GTM Support

• Support alignment with the GTM team on launches and promotions.
• Communicate updates across a large, matrixed organization.

Project & Workflow Management

• Manage tasks and timelines in Click Up.
• Maintain consistent processes and documentation.

Reporting & Planning Support

• Assist with campaign and performance recap reporting.
• Support channel planning documentation and KPI tracking.

• Bachelor's degree or equivalent experience.
• 1–3 years in digital marketing or coordinator role.
• Understanding of digital KPIs (ROAS, CTR, CAC).
• Familiarity with Meta and Google Ads.
• Strong organizational and communication skills.

• Exposure to Tik Tok Ads.
• Experience with eCommerce or retail brands.
• Basic copywriting skills.

• Comprehensive medical, dental, and vision coverage
• Retirement plan with company match
• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
• Paid Time Off
• Generous employee discount and exclusive perks
• Ongoing career development, including discounted secondary education courses
• A collaborative, innovative, and team-oriented work environment
• Early Wage Access options to provide added financial flexibility
• Uncapped monthly bonus potential

• Ability to operate a computer and work with digital systems for extended periods.
• Ability to communicate verbally and visually with internal teams and stakeholders.
• Ability to work in an office or remote environment with frequent task deadlines.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. For inquiries related to reasonable accommodations, please contact

• Onsite office work environment.
• Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request.

Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.